Carat retains UPC

Craig Doyle, UPC

Home entertainment and communications provider UPC is to keep its media buying with Carat Ireland for the next three years, the company’s marketing director Rhona Bradshaw has confirmed. The decision follows a protracted review which also involved three other agencies – Initiative Media, Mindshare and Starcom.

Ciaran Cunningham, chief executive, Cara Ireland, said the agency was delighted with the news. Some months ago, UPC retained Irish International for its creative work. Ipsos MRBI will continue to carry out the company’s national consumer research. TV presenter Craig Doyle (pictured above) fronts campaigns for UPC.

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