Ongoing cuts to RTÉ’s content budget are of concern to the advertising industry, Core’s Outlook 2024 report claims. The agency, whose divisions include Starcom, Zenith and Spark Foundry, said that RTÉ’s cost saving plans, which “seem inevitable”, will see budget cuts of €10 million this year. Such retrenchment by the national broadcaster, together with any […]
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Virgin’s ‘It’s Playtime’ sequel rolled out
Publicis Dublin has launched a second campaign for Virgin Media’s ‘It’s Playtime’ platform. Building on last year’s ‘Toys’ creative, the campaign celebrates how the brand can empower its customers to unleash their play, in whatever way they choose. The ads urge consumers to break free from life’s dullness by homing in on two characters with […]
Boys+Girls roll out PhoneWatch ads
Boys+Girls, has launched a new multichannel campaign for PhoneWatch monitored home security systems. The campaign was inspired by the fact that homes protected by the alarm system are known to be four times less likely to be burgled. The series of ads feature a fictitious burglar bootcamp where would-be house thieves are taught to avoid […]
Allianz ads highlight drop out in sport
Allianz Ireland has rolled out #StopTheDrop, a campaign developed by its creative agency F&B Huskies to help reverse the worrying decline in sports participation among Irish schoolgoers. The German insurer plays a key role in supporting GAA, including its support for the Allianz Leagues, All-Ireland Senior Football Championship and Allianz Cumann na mBunscol. Since 2006, […]
Baker promoted at EssenceMediacom
Aisling Baker has been promoted to group director at EssenceMediacom Ireland as part of a series of personnel changes. A retail specialist, her new role at the GroupM planning and buying agency will include leading the development and management of growth plans for clients such as Irish Distillers Pernod Ricard, Lidl and Boots. She has […]
Kinsella to chair Effie jury
Tom Kinsella, managing director, Homes at AIB Group, is to chair the Effie awards jury in place of Damian Devaney, principal and senior partner at Dsquared and TBV Global. Devaney led the jury’s three-year set-up phase on behalf of the awards organiser, the Institute of Advertising Practitioners in Ireland (IAPI). The Effies are seen in […]
Google to host AI talk in February
Senior marketers and members of the Institute of Advertising Practitioners in Ireland (IAPI) are invited to a seminar exploring the impacts artificial intelligence (AI) are expected to have on marketing and advertising. AI Connect is an initiative supported by Google, Enterprise Ireland and IAPI. Delegates will learn about Google AI and how it can be […]
IAPI rolls out Cannes Young Lions
The 2024 Irish Young Lions competition officially kicked off yesterday attracting over 220 industry professionals to the Light House Cinema. The launch event featured presentations from Cannes Lions, plus a panel discussion with valuable contributions from the category sponsors. Conor Stewart, senior development advisor for the commercial creative sector at Enterprise Ireland, gave an introduction […]
BBDO ads urge people to vote
A new TV campaign for An Coimisiún Toghcháin created by BBDO Dublin, which is now “in partnership as TBWA Dublin”, has been launched in the run up to the referendum on Friday, March 8. As the Irish people will be asked to vote on two proposed changes to the constitution, the initial stage of the […]
Heineken hires Verstappen for 0.0
Three-time World Formula 1 champion Max Verstappen is fronting a new campaign for Heineken 0.0. The core message is that consumers should never drive if they have been drinking alcohol. Heineken Ireland marketing director Fiona Curtin said that the campaign is the biggest yet for the alcohol-free beer. In the TV ad, Verstappen is seen […]
Connelly rolls out new 123.ie message
Connelly Partners have been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle. It’s all part of 123.ie’s new campaign, about to launch across TV, VOD, radio and digital. It’s the sequel to the Remember/Forget campaign, which positioned 123.ie’s service and products as so good, […]
GroupM expects 3.2% growth
Ireland’s advertising market is forecast to grow by 3.2 per cent in the coming year to €1.32 billion, GroupM reports. The increase follows a rise of 3.1 per cent in 2023. The WPP-owned media agency collective predicts a decline in print and television revenue. Newspapers’ share is due to drop to 6.6 per cent in […]
Loughnane to head up Dentsu X
Shenda Loughnane has been promoted to the role of global brand president of Dentsu X. For the past two years, she was global managing director of the Japanese-owned group’s sister agency, iProspect. Before that she was group managing director of Dentsu Ireland and headed up Ican. She was media director at CDP Associates. She began […]
