Content creator and satirist Rob Mayhew was a guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members event facilitated by Aoife McCleary (pictured) of Forsman and Bodenfors Dublin. Mayhew’s agency career informs his amusing and novel take on advertising. His social media sketches hold a mirror up to adland. He related […]
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FBD ads show small business support
The Public House and PHD has created a new campaign for FBD highlighting the supports the insurer provides for small enterprises throughout Ireland. Seven business owners have been selected as the new faces of the campaign. Small and medium enterprises (SMEs) make up 98 per cent of the Irish business landscape, and knowing that many […]
Madden new MD at Forsman & Bodenfors
Jane Madden has been appointed as managing director of Forsman & Bodenfors Dublin, the creative agency formerly known as In the Company of Huskies. She will also stay on in her current role as interim strategy director and will report into CEO Jonathan Forrest. Madden started her career in adland in the US with Goodby […]
IAPI names Female Futures winners
Celebrating its fifth consecutive year, the Institute of Advertising Practitioners (IAPI) has announced the recipients of the 2024 Female Futures Fund (FFF) programme. Such was the high calibre of applicants, IAPI decided to increase this qualifiers’ pool from 25 to 27 to accommodate more talent. FFF’s purpose is to nurture, retain, and propel female talent […]
Plant-It wins Love Irish Food award
The Plant-It Food Company has won the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The prize includes a national outdoor transport campaign, creative bursary, product development package and business ‘healthcheck’. Based in Dublin, Plant-It is a family-run, Irish frozen food business that produces plant-based products. The company was […]
Havas Dublin wins Flahavan’s oats
Havas Dublin has been appointed by Ireland’s best-known producer of breakfast cereal porridge oats, Flahavan’s, following a three-way pitch with creative agencies Boys+Girls and The Public House. The account was handled by Irish International and its successor BBDO Dublin (now TBWA) for many years. As well as marketing traditional porridge oats, the family-owned company extended […]
ASA partners with IFCO on cinema ads
The Advertising Standards Authority (ASA), the self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has partnered with the Irish Film Classification Office (IFCO) to streamline the process for complaints around cinema ads and promotions for cinema that run in other media. IFCO will now direct complaints to the ASA […]
WPP rolls out Bank of Ireland eco loan
WPP’s Folk VML and its Bank Collective have launched an ecosaver mortgage campaign for Bank of Ireland incentivising homeowners with strong building energy rating (BER). Broadcaster and actor Baz Ashmawy again fronts for the bank, outlining the positive effect consumers can avail of by improving their homes energy rating. With the new product, better BER […]
Wielopolski rejoins Bloom as ECD
Liam Wielopolski has rejoined Bloom as executive creative director. He has a wealth of international agency experience having worked with DDB, Y&R and Saatchi & Saatchi in his native South Africa. More recently, he was ECD at Core for four and half years. Over his 17 years in the business, he has racked up over […]
Huskies fully integrated into F&B
F&B Huskies, previously known as In the Company of Huskies, has been fully integrated into the global Forsman & Bodenfors (F&B) network. The creative agency will trade as Forsman & Bodenfors (F&B) Dublin with Jonathan Forrest remaining on as CEO. F&B employs 450 people in eight international market with offices in Gothenburg, Stockholm, New York, […]
IAPI names FFF programme judges
Earlier this year the Institute of Advertising Practitioners in Ireland (IAPI), along with International Women’s Day, launched the Female Futures Fund (FFF). In recent weeks, IAPI received over 60 applications for the programme from women working in the institute’s member agencies from which a total of 25 will receive a bursary allowing them to take […]
Indie List launches Gen-Ai services
The Indie List platform for freelance marketing talent has launched new services designed to help enterprises and agencies with GenAi requirements. Peter McPartlin, co-founder, The Indie List, said GenAi has been the buzzword recently and many businesses are grappling with how to integrate it as part of their team skills and capabilities. The Indie List […]
