Adland RSS feed for this section

Mater Private Network (MPN) has launched a new campaign highlighting the life benefits of its cardiology care. Created by The Brill Building, the campaign marks MPN’s advertising debut. The cardiac care in MPN’s Dublin and Cork hospitals is considered among the best in the country. Offering a complete range of heart and vein-related services, they […]

BBDO’s strategic planning director Adriano Eliezer explains how gaming has revolutionised Ireland’s entertainment landscape and why it’s time marketing leaders joined the party Gaming is in the mainstream. So why isn’t it in our marketing plans? Ten months ago, the Dáil passed new tax incentives to make Ireland more attractive to videogame studios and developers. […]

Allianz Insurance has launched Rebuild Better as support for its home insurance customers with buildings cover to rebuild more sustainably when repairing damage to their homes. Said to be the first of its kind in the Irish market, the initiative aims to help customers to invest in eco-friendly upgrades. Customers with eligible policies can get […]

Thomas Ryan has joined Publicis Dublin as social and content director. He has nine years experience in social and digital content. He was head of social at F&B Huskies since 2018. He also led social teams at Circulate and BBDO Dublin. Among the accounts he has worked on are Fáilte Ireland, Allianz Ireland, Nissan, Virgin […]

The Institute of Advertising Practitioners in Ireland (IAPI) has announced the shortlisted entries for Effie Awards Ireland 2023 which this year’s judges have decided show exceptional creativity, strategy and effectiveness in the field of marketing communications. Agencies, clients and brands are in the process of showcasing Ireland’s finest advertising work, emphasising the power of innovative […]

Following a contest, Folk Wunderman Thompson has been awarded the account for University College Dublin. The business was previously handled by Javelin. Folk will lead the strategic and creative development of brand and student marketing campaigns for the university. UCD is Ireland’s largest university with over 38,000 students, including over 9,000 international students from over […]

Jedward confirm they are not breaking up, but urge consumers not to risk using a handyman in carrying out any gas work. The twin singers have been hired by Gas Networks Ireland for the Commission for Regulation of Utilities (CRU) to hammer home the safety message of only ever hiring a registered gas installer to […]

Boys+Girls has won the An Post account following on from their recent Musgrave win. The An Post business comprises mails with work for Advantage Card, stamps and the new digital stamp. The retail side of the business includes An Post Money, foreign exchange and post office banking. Marketing operations includes a brand team led by […]

Sky Media has launched Viewing Passions, a new targeting tool using Sky’s first party data to create audiences based on viewing to a particular show or channel genre. From home improvement enthusiasts to movie buffs, from horse racing fans to food lovers, Sky Media identifies the heaviest viewing cohorts to any channel, programme or genre, […]

BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]

Boys+Girls has won the Musgrave account, which includes the SuperValu and Centra supermarkets and convenience stores. The appointment follows a three-way contest with BBDO and the incumbent, TBWA\Dublin. Pt78 was the pitch doctor. Boys+Girls has previous experience on the retail front having handled Superquinn and Aldi campaigns. Based in Portobello, Boys+Girls other clients include Bord […]