Woodie’s is bringing back its ‘Mrs Higgins’ Christmas ad for the fourth year in a row. The popular ad will premiere during the Late Late Toy Show this Friday (November 24), marking the start of its latest festive run. The ad shares the story of ‘Mrs Higgins’ and the celebration of community spirit. It relates […]
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Nils Leonard interviewed by Conor Byrne
An interview with British advertising creative Nils Leonard features in the latest episode of the ‘That’s What I Call Marketing’ podcast. Leonard was in Dublin recently for a talk jointly hosted by the Marketing Society and the Institute of Advertising Practitioners in Ireland (IAPI). At the event, Leonard told delegates that creative leadership in advertising […]
Publicis rejigs its management team
Publicis has made a number of changes to its management team. Strategy director Fay Quilligan moves into the role of head of strategic planning, replacing Chloe Hanratty who is leaving the agency to establish herself as an independent brand consultant. Quilligan has worked in the industry for over 18 years and joined the agency from […]
An Post card gives love stamp of approval
An Post is rolling out a new campaign by sending love across the nation with a Christmas card. The idea behind the activity is that Christmas truly starts when people receive their first card. The card will be landing in letter boxes across the country over the next week and features the beloved Tin Man […]
TPH shares Barnardos’ Christmas message
Independent creative agency The Public House has launched a national fundraising campaign across print, social, digital, and radio for Barnardos Ireland. Barnardos work on behalf of vulnerable children and their families all over Ireland. The charity’s aervices are particularly needed over the Christmas holidays, more so in a year when food poverty, heat poverty, electricity bills […]
Droga5 rolls out new VHI campaign
Droga5 Dublin, part of Accenture Song, has launched a campaign for VHI health insurer with a new slogan – ‘Because your health means everything.’ brand platform. Established over 65 years ago as the first health insurance company in Ireland, VHI now has 1.2 million members. The campaign includes television, out of home, radio, social and […]
Verve squares up for Lyons Tea
Verve Showrunner has created a new campaign for Unilever’s Lyons Tea highlighting the move from pyramid to square tea bags. ‘We’re Square’ is a tribute to anyone who’s unashamedly uncool or has been labelled ‘square’. The campaign was launched with a Dublin Airport Skywalk special made to resemble the hallway of a ‘granny gaff’, full […]
IAPI selects four Eurobest teams
Eurobest is once again set to host its annual young creative competition as the Institute of Advertising Practitioners in Ireland (IAPI) has announced the four teams chosen to take part in the global competitions. Eurobest provides a platform for emerging creatives in Irish advertising to showcase their talents and develop their creative and innovative abilities. […]
Connelly rolls out epilepsy campaign
Connelly Partners Dublin have launched a new campaign for their client Epilepsy Ireland (EI), to show the broader public how common epilepsy is in Ireland. Research conducted by Amárach Research on behalf of Epilepsy Ireland shows that eight in 10 people in Ireland believe epilepsy to be a far rarer condition than it is in […]
Huskies claim top Effie for Allianz
The Allianz Ireland ‘World’s Strongest Women’ campaign created by F&B Huskies and EssenceMediacom was the big winner at Effies 2023 taking home the grand prix award and two category golds. The Effies mark the most effective campaigns driving growth from the past two years in Ireland. The winners were announced at an industry lunch in […]
Boots ads liven up Big Brother
Boots used the first instalment in the new series of Big Brother on Virgin Media Two to advertise its range of beauty, skincare, fragrance and haircare brands. The ads also went out on TikTok as part of an innovative live TV and social media campaign developed by GroupM’s Invention and EssenceMediacom agencies. The commercials were […]
BBDO Dublin wins Eir account
BBDO Dublin has been appointed as creative and strategic partner for Eir broadband, telecom and TV provider. The selection follows a three-month assessment involving four Dublin agencies. A few years ago, Eir decided to bring its advertising, media and branding work back in-house. Rothco, Dentsu and Dynamo had been on their agency roster. In more […]
Public House ads promote Indo rebrand
The Public House has launched a new campaign to accompany the Irish Independent rebrand. The campaign, titled Written all over Ireland, consists of a brand film, news and sport TV, cinema, VOD, radio, press, out of home, social and digital media. The work is the result of a strategic repositioning project, which identified the newspaper’s strength […]
