Reaction in adland has been mixed to Chemistry’s Club Orange viral. Some agency folk dislike the ad with a passion while others are at ease seeing curvaceous young women talking about squeezing their “juicy bits”. Irish International creative director Mal Stevenson says the ad has people talking – but for the wrong reasons. For him […]
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Farrell takes charge at Initiative
Paul Farrell has resigned as group commercial director of The Irish Times to take on the job of managing director of Initiative. The position became vacant recently after Gavin O’Doherty quit after just two weeks in charge. The former Coca-Cola and Publicis QMP executive said he believed he was not suitable for the job. Farrell, […]
Michael Hayes laid to rest
Well-known former advertising agency executive and college lecturer Michael Hayes has died after a series of illnesses. He started his career with the Southern Star in Skibbereen, Co Cork, before joining Clery’s. He moved to the agency side to become a space buyer in Arks’ media department in 1956. A year later, Arks helped launch […]
Dennis hailed as adland hero
DIT graduate Sinead Dennis has won the inaugural title of IAPI One to Watch and a place at the international summer school of advertising in Barcelona in July. The school in Spain will include workshops held by Paul Burns, Saatchi & Saatchi, Mickey Denehy, Gurdeep Puri and Steve Henry, creative director of HHCL. Sinead Dennis, right, with […]
Big response to TABS fundraiser
Agencies have reacted favourably to calls to support tonight’s TABS (The Advertising Benevolent Society) barbecue and fundraising quiz. MC John Gallen of Pierce Media reports that 16 of the 20 tables have been sold, with each table of four costing €100. Extra monies are expected to be generated by raffle ticket sales. TABS quiz members […]
McWilliams debuts in Bulmers ad
Economist David McWilliams appears in his first advertising campaign for Bulmers cider. The tongue-in-cheek TV commercial created by Young Euro RSCG sees McWilliams explain the principles of economics, or ‘orchardomics’, to regular characters Tom, Dessie and Liam in the Bulmers orchard in Clonmel. Stephen Kent, Bulmers, on location in the Clonmel orchard with David McWilliams […]
ESB wins NNI for March
Irish International won the NNI Press Ad of the Month for March for its ESB Electric Ireland Feis Ceoil classical music festival. Art directed by Paddy Geraghty, the ad features an upturned three-pronged plug in the shape of a grand piano, while the copy by Bernie Martin highlights the “power of classical music”. The ad […]
RTE account out to pitch
RTE has invited advertising agencies to make formal presentations for its creative and media buying accounts. Initially, agencies have been asked to take part in question and answer sessions before the national broadcaster progresses the review with more extensive creative and media proposals. Agencies which handle the RTE account currently include Cawley NeaTBWA and Vizeum, […]
Minister Rabbitte to address AAI
Minister for Communications Energy & Natural Resources Pat Rabbitte will address an Association of Advertisers in Ireland (AAI) lunch to mark the body’s 60th anniversary. AAI chief executive Ed McDonald said the minister’s role is of vital importance to the future of communications and advertising in Ireland. Last week, the minister’s decided “on balance” not […]
Students to present on road safety
DIT advertising students will present their end-of-year to industry on a campaign for the Road Safety Authority (RSA). A brief has been set by the RSA and its agency Irish International asking the MSc students to devise a campaign aimed at persuading motorists not to send text messages while driving. The RSA brief is the […]
O'Doherty quits Initiative
Gavin O’Doherty has resigned as managing director of Initiative Media just weeks after taking over from Chris Rayner. O’Doherty was marketing director at Coca-Cola and is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes marketing roles at Nestle Ireland’s confectionery division, including product […]
Moore to speak about creativity
In the second of its Energiser series of industry talks, IAPI will host a breakfast session with Leo Moore, planning director, Irish International, in its offices at 8am on Wednesday, May 18. Moore will address the subject of ‘What is the role of the creative brief in the new world of marketing communications?’. Moore was […]
Wrong royal title in Failte Ireland ads
Fáilte Ireland has admitted it used “the wrong tapes” for radio ads to promote this month’s State visit by British monarch Queen Elizabeth II. The ads that went to air accidentally downgraded the Queen to princess by referring to her as “Her Royal Highness (HRH)” instead of “Her Majesty (HM)”, The Irish Times reports. The […]
