One of Ireland’s best known Eurovision singers Johnny Logan has been reunited with McDonald’s to launch the new McCrispy on the Just Eat food delivery platform. The new campaign features Logan, who first starred in McDonald’s Eurosaver ad in 2007, created by Cawley Nea\TBWA, tucking into the new McCrispy with a side of fries and a […]
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Folks earns new three-year Bord Gáis deal
Creative agency Folk Wunderman Thompson has been awarded a three-year extension to its current contract with Bord Gáis Energy (BGE). Folk will continue to provide BGE with strategic and creative in helping their client transform their offering and reposition from a company providing not just energy but also market solutions to their customers. Together with […]
IAPI appoints Cashen and Brannigan to board
Following its annual general meeting, the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Chris Cashen and Adam Brannigan as board members. Cashen, who is managing partner for strategy at Mindshare, takes on the institute’s agency leader role, while Brannigan, who works as an account director at Goosebump, now chairs Futureheads. In accepting the […]
Ringers’ IHF campaign slams junk food ads
Ringers Creative has launched an advocacy campaign for The Irish Heart Foundation (IHF) with a film of children talking about junk food ads and how they make them feel as its centrepiece. The audio clips were shared with music producer Jack Colleran who created an original track. Ross Killeen’s Motherland produced the film with Peter […]
IAPI starts Effies 2023 countdown
The Institute of Advertising Practitioners in Ireland (IAPI) has begun the countdown to Effie Awards Ireland 2023 after a one-year hiatus. This week’s in-person launch held at the Lighthouse Cinema was attended by over 150 advertising executives. The event featured the story of the award-winning Vodafone ‘Come Together’ campaign launched in 2020. Vodafone’s Niall Reynolds […]
TABS inaugural lunch raises €25,000
The Advertising Benevolent Society (TABS) raised €25,000 from its first charity lunch held in September. TABS is a completely voluntary organisation and all funds raised will go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who may need help, advice, or financial support during times of difficulty. Funds […]
First poster to catch lung cancer
As part of their campaign for Lung Cancer Awareness Month taking place throughout November and to bring down the high lung cancer death rate through better awareness of symptoms, the Marie Keating Foundation has created the first poster to catch lung cancer. The campaign was devised and rolled out by The Brill Building and the […]
Publicis creates new Spar festive ad
BWG Foods has a new Spar TV ad for Christmas, the convenience retailer’s first in 10 years. The ad is a sequel to its iconic forerunner, ‘Finding Trees’, showing the Spar tree in different locations. ‘Finding Christmas’ will run during the Fifa World Cup tournament being played in Qatar and during The Late Late Toy […]
BBDO Dublin scores brace at Lovies
BBDO Dublin won the People’s Choice award and a bronze in the best experimental (Metaverse) category for Road-Safety-Verse at the 12th Annual Lovie Awards. BBDO was the only Dublin agency represented at the awards celebrating digital excellence. This year, there were nearly 1,000 entries from over 30 countries, with only one in five making the […]
Tesco rolls out Christmas ad
Tesco Ireland has unveiled its TV ad for Christmas 2022. The ad aims to home in on the joy that may be in short supply at the moment as people are facing pressure on their finances, but also acknowledges that Christmas is important to so many, especially after the last few years. The creative opens with […]
Irish agencies make Effie shortlists
Five Irish agencies have made the Effie shortlists, with The Brill Building, Boys+Girls, Bonfire and Core in contention for this year’s Effie Europe Awards and Boys+Girls, Core and The Public House shortlisted for the Effies Global Best of the Best awards. The Brill Building got shortlisted twice for Breakthrough Cancer Research and ‘The Shop that […]
Public House seeks help for tache force
Creative agency The Public House has rolled out a new campaign for men’s health charity Movember, aimed at driving sign-ups and donations for the month-long moustache-growing initiative. Movember focuses on three areas of men’s health which are known to have the most impact – testicular cancer among those aged 15 to 34, prostate cancer and […]
Lidl returns to top Brandshout
Lidl again leads the latest Brandshout ad recall league table, Ipsos reports. The last time the German discounter topped the list was June. Aldi jumped five places in October to take second place, followed by Vodafone, which was the league leader in September. The October top five was completed by Tesco (up from ninth) and […]
