The Advertising Benevolence Society, aka TABS, plans to host its inaugural charity cycle in April. TABS chairman Ian Doherty, managing partner at Bonfire, said the industry event will take place on Wednesday, April 19 at Blessington Lakes in Co. Wicklow. Those who take part in the cycle will have two distances to choose from – […]
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Carol Lambert to leave Publicis
Publicis Dublin creative director Carol Lambert is to leave the agency in the coming months. The news comes as the French-owned agency plans to announce senior departures from the business so as to minimise impact on clients and colleagues. Lambert is highly regarded in adland and is probably best known for spearheading the award-winning VHI […]
EssenceMediaCom formally rolled out
WPP’s newest and largest GroupM global agency, EssenceMediaCom, has been formally launched with “an ambition to deliver marketing breakthroughs for their clients”. The new agency combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. EssenceMediaCom comprises 10,000 people across 120 offices worldwide and is led […]
Publicis acquires 49 per cent of Core
French advertising network Publicis Groupe has upped its stake in Core marketing communications from 16 per cent to 49 per cent. Core, which is headed up by chief executive Aidan Greene (above), claims billings in excess of €200 million and has around 320 employees. Clients include AIB, National Lottery, An Post, Fáilte Ireland, HSE, Sky […]
Aer Lingus goes with céad míle fáilte
Aer Lingus has announced a new advertising message entitled ‘You’re Very Welcome’ created by Droga5 Dublin. It is the first Aer Lingus brand campaign in over seven years. It involves a TV ad, digital and social and activity across the airline’s own channels. The ad takes place on an Airbus A330 aircraft which Aer Lingus […]
Robbie Williams fronts for Felix
British rock star Robbie Williams has been hired by Swiss multinational food company Nestlé as an ambassador for the Purina Felix cat food brand across Europe. In a campaign by AFG, Williams voices the antics of the playful Felix character with a track called ‘It’s Great To Be a Cat’ alongside a live orchestra celebrating […]
IAPI to launch Cannes Young Lions
The Institute of Advertising Practitioners Ireland (IAPI) will launch Cannes Young Lions 2023 at a breakfast event in the Odeon Cinema at Point Square in Dublin on Tuesday, February 24. The event will showcase changes made to this year’s format, updates on the competition, what sponsors are looking for and hints and tips from on […]
MediaCom pushes Sky’s The Last of Us
MediaCom Ireland is handling the launch of the HBO mini-series The Last of Us showing on Sky Atlantic and streaming on Now. The post-apocalyptic drama based on the best-selling video game of the same name stars Chilean-American actor Pedro Pascal, famous for his role in Narcos, and Bella Ramsey, the English actress who starred in […]
Love Irish Food launches award
Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
Austin gets new ops role at BBDO
BBDO Dublin has made a key internal promotion at the outset of the new year with Karen Austin stepping into the newly-created role of business and operations director. With over 11 years in client service roles, Austin joined the Sandymount agency in 2021 from Rothco, now Droga5. At BBDO, she has led teams on Northern […]
Javelin gets truly nostalgic for Spry
It’s all part of a new campaign by Javelin to raise awareness of Spry Finance’s equity release products for the over-60s. The campaign centres around the creative idea of ‘Because life never gets old’. The TV ad follows a couple, Jimmy and Elaine from when they first meet, locking eyes across a 1970s dance floor, […]
Culliton’s LWA takes stake in Bloom
Creative shop Bloom has joined LWA Group, the Colin Culliton-owned business which has acquired a majority stake in the agency for an undisclosed figure. Bloom was founded in 2000 by David Quinn and Damian Penco. Clients include Citroen, Brady Family Ham, Banking & Payments Federation, Lloyds Pharmacy, KittenSoft, MyHome.ie, Just Eat and Sunway Travel. Bloom […]
HSE ads urge smokers to reclaim control
Publicis Dublin’s new campaign for the HSE aims to motivate smokers to take back control and give up smoking with the help of the Quit service. In the ads, nicotine has been personified to show smokers through the human traits of manipulation and controlling behaviour, the hold it can have on them, and vitally, the […]
