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Havas report points to cynical consumers

Irish consumers would not care if 77 per cent of brands disappeared which is four points higher than the global average, a survey by Havas Village Dublin which finds consumers desperately seeking transparency and tangibility. Brands are coming up short, with three in four Irish people tired of brands pretending they want to act for […]

The Association of Advertisers in Ireland (AAI) has extended the closing date for Irish advertising and marketing practitioners to complete the first ever global census of the advertising and marketing industry. Irish brand owners now have until July 31 to give their insights at https://kantarinsights.fra1.qualtrics.com/jfe/form/SV_aeIETsOlYwl074y The census by the World Federation of Advertisers (WFA) is […]

The Institute of Advertising Practitioners in Ireland (IAPI) will bring a little bit of the south of France to the shores of Ireland this Friday. This year’s Cannes-alysis takes place at 11.30am to 1pm. Not only did Rothco win a grand prix and Boys + Girls win a gold for creative effectiveness, but PHD Media […]

Core Creative and its sister media agency Zenith have developed new ads for Aviva. The car insurance campaign also unveils Aviva’s new brand positioning ‘It takes Aviva’. Research by Core shows that consumers crave emotional confidence in their insurance provider. The ads tell the story about how Aviva provides practical help when a car breaks […]

Rothco, part of Accenture Interactive, has created a a new TV ad in the ongoing Woodie’s ‘Heroes’ series by this time focusing on a fundraising initiative. The idea behind the DIY home and garden retailer’s latest TV ad is to help Ireland’s charity sector which has faced major problems in raising funds during the pandemic […]

Zenith boss Declan Kelly remembers his agency colleague Catherine Keane who died suddenly last week “I had the pleasure of working with Catherine Keane or ‘Cat’ as we called her (sometimes even Keano!) in Zenith. I would like to put down a few words about the Cat I got to know in that time working […]

BWG’s convenience retail chain Mace has rolled out its latest TV ad fronted by Leinster and Ireland rugby player Jonathan Sexton to launch its a multi-platform campaign. The ad is a new take on Mace’s ‘Going the Extra Smile’. It focuses on the friendliness of store retailers and staff. Every time Sexton hears the word […]

It is not every day that a brand launches not just a new ad but adds a new word to the lexicon. To mark the launch of their environmentally-friendly packaging, Glenisk has created ‘Double Goodlier’. Focusing on consumer and environmental benefits, the ad doubles down on how much people may benefit from having a little […]

Publicis Dublin’s head of strategic planning Chloe Hanratty has been appointed to the agency’s board of directors. Hanratty joined Publicis two years ago from Boys+Girls where she was senior strategic planner. Since then, the strategy team at Publicis has expanded to meet increasing demand for such services across the agency’s client base, most recently with […]

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote the highest standards of marketing communications, has unveiled new rules relating to the advertising of high fat, salt and sugar (HFSS) products which will be incorporated into the food and non-alcoholic beverages section of the authority’s code. The new rules […]

Creative agency Kick, has announced the appointment of Nicola Wielopolski and Rory O’Flaherty as creative director and head of planning and connections respectively. South African native Wielopolski brings over 20 years’ advertising experience working with agencies in South Africa and Ireland, including Ogilvy, DDB and Cawley Nea, now TBWA. Her client portfolio includes McDonald’s, Honda, Converse, Skittles, […]

Boys+Girls was awarded a gold and a bronze Lion at this week’s Cannes Lions Festival of Creativity. The Portobello agency was awarded gold in the consumer services/business to business category in creative strategy and a bronze in consumer services/business to business in the brand experience and activation for Three Ireland ‘Island’ TV work. The long-running […]

Publicis Dublin has launched its latest VHI Healthcare testimonial campaign featuring Cristín and Alex across TV, VOD, radio and digital audio. The campaign follows the now familiar storytelling approach, using a series of testimonials from real customers and animation produced by Piranha Bar, all of which have delivered high levels of brand awareness. The latest […]