Core’s Zenith and Mediaworks agencies are to merge and operate under the Zenith name with Paul Moran (above) as managing director. The business will service a range of international and Irish brands, including McDonald’s, Paddy Power, IDA Ireland and Aviva. The merger takes effect from the start of July and will be led by board […]
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Boys+Girls creates new Škoda campaign
Boys+Girls has released ‘Perseids’ for Škoda Ireland, the agency’s latest work in the gold Effie-winning ‘Made for Ireland’ series. The ads showcase that while Škoda cars may not be made in Ireland, their cars are made for the best of Irish life and the wild, wonderful and varied landscapes of Ireland and are the perfect […]
Bank of Ireland hammers home Big Move pitch
Bank of Ireland’s ‘Big Move’ uses TV ad out of home (OOH) as a sequel to its recent radio, digital and social campaign with ambassador Baz Ashmawy and his mammy Nancy back on TV screens urging people to take a tongue in cheek approach to what is happening in Irish banking with KBC and Ulster […]
BBH arrives in town after bagging Tesco
Top creative agency Bartle Bogle Hegarty, aka BBH, co-founded by John Hegarty, is now open for business in Dublin with Tesco Ireland as its starter client. Tesco was previously handled in Ireland by Accenture Song’s Rothco. BBH’s Dublin office is headed up by business lead Amy Crowe with Aubrey O’Connell and Sam Caren operating on […]
IAPI bestows honours with new fellowships
Four executives have been honoured for their contribution to Irish advertising with fellowship certs presented by the Institute of Advertising Practitioners in Ireland (IAPI) to Orlaith Blaney, Alan Cox, Patrick Hickey and the late Eoghan Nolan. Blaney was honoured for her work in charge of McCann Dublin. She is currently director of corporate affairs at […]
Motherland and Event Junkies merge
Production companies Motherland and Event Junkies have joined forces under the one entity Motherland. The formal tie-up follows the recent hiring of Margaret ‘Mags’ Levingstone and Anthony McCaffrey. Levingstone had been head of production at Accenture Song’s Rothco for the past eight years. McCaffrey worked at Raygun, The Mill and Untold Studios. Motherland makes TV […]
Canary gas safety ads honoured again
Tommy McAnairey, the animated canary character who fronts the Gas Networks Ireland (GNI) TV ads warning about the dangers of carbon monoxide, has won the international Institution of Gas Engineers and Managers (IGEM) Gas Safety Award at an awards show in London. The more recent GNI campaigns were created by Publicis with animation by Piranha […]
Javelin rolls out Sisu Clinic launch
Sisu Clinic, a doctor-led aesthetic medicine destination with 14 clinics across Ireland, has developed a campaign through Javelin to drive large-scale brand awareness nationwide. Media elements include out of home, radio, digital audio and TV ads through Sky Adsmart. Programmatic display, YouTube, search and social activity also form the schedule. Corkman Pat Phelan co-founded the […]
Cunningham to address AAI event
Radiocentre Ireland CEO Ciarán Cunningham is the guest speaker at the Association of Advertisers in Ireland (AAI) May Toolkit session. Cunningham assumed his current role in January. Radiocentre Ireland is a new industry body, funded by RTÉ and the Independent Broadcasters of Ireland (IBI) with a remit to promote audio as a marketing medium. Cunningham […]
Bank of Ireland capitalises on exiting banks
Bank of Ireland is investing over €2 million in a campaign targeting consumers moving banks as KBC and Ulster Bank prepare to exit the market. Called the ‘Big Move’, the ads are across TV, radio, print, out of home, digital and social media. The campaign directs bank customers to various supports and an online hub […]
Lidl and RSA appoint new creative agencies
The Road Safety Authority (RSA) and German discounter Lidl have assigned new agencies to handle their creative advertising accounts. RSA has appointed In the Company of Huskies following a competitive review. The authority had been with BBDO Dublin, previously Irish International, in recent years after its move from Belfast agency Lyle Bailie. Lyle Bailie, which […]
ASAI received 1,450 complaints last year
A total of 1,450 written complaints about 959 ads were received by the Advertising Standards Authority for Ireland (ASAI) in 2021, the industry body’s annual report indicates. It represents a 12 per cent decrease on the number of complaints received the previous year. The travel and holiday sector attracted the biggest number of complaints with […]
Fanning to address IAPI breakfast
John Fanning will speak at an Institute of Advertising Practitioners in Ireland (IAPI) breakfast on the subject of ‘Too Many Algorithms, Not Enough Serendipity’. He will explore possible solutions based on the idea that the problem did not start with the digital economy in the 21st century, but with the financialisation of the economy in […]
