The November issue of Marketing.ie, Ireland’s top marketing and media magazine, profiles adland’s latest arrival, the Deloitte-owned Acne, in the shape of an exclusive interview with the agency’s executive creative director Dylan Cotter. Cotter explains Acne’s offering as a multi-faceted, digital-led agency for brands like Ikea, Volvo and Instagram. Also in the November issue out […]
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Five Irish jurists join Effies panel
The jury for the 2020 edition of the Effie Awards Europe has been announced by organiser the European Association of Communications Agencies (EACA) with five Irish jurists nominated by the Institute of Advertising Practitioners in Ireland (IAPI) for Effie Europe. The Effies aim to champion the role of effectiveness in marketing and advertising. The five […]
Bord Bia runs first UK ads for Irish beef
Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]
ASAI admits Google as network member
The Advertising Standards Authority for Ireland (ASAI) has admitted Google as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. The ASAI sees the partnership with the self-regulatory network as showing Google’s commitment to responsible advertising. Google is the first digital pure play company […]
IAPI to host webinar on great Irish ads
A curated selection of Ireland’s finest work chosen by creative directors is the focus of a webinar entitled ‘Ireland: Where Creative is Native’, hosted by the Institute of Advertising Practitioners in Ireland (IAPI) early next month. Uniquely, all of the work selected and presented will not be accredited to any particular agency or contributor. One […]
Virgin hits out at RTÉ policies in letter to DG
Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]
Lazy Google planning leads to poor insights
Is anyone else worried that they’ve gotten a bit too used to working from home? If I’m honest, I quite like not having to speak to people in person all the time and just doing everything online instead. Life is a bit easier when you don’t have to bother making random small talk, sit on […]
Fáilte Ireland set to move to Core
The Fáilte Ireland advertising account is to move to Core Creative from Accenture Interactive’s Rothco, Marketing.ie has learned. The news comes after a planned four-way pitch also involving Boys+Girls and Folk Wunderman Thompson. Rothco lost out on the chance to retain the business after they missed the required presentation deadline. State bodies can be sticklers […]
Shark awards winners announced
After a different awards season, this year’s Shark Awards winners have been announced. A panel of judges from Uncommon, BBH, 180, Dude London and BBDO came together in a socially distanced IRL and Zoom judging. Grand prixs went to Droga5 and Biscuit for ‘Don’t Get Sidetracked. Get Setapp’ and to design shop Common Curiosity for […]
Folk rolls out ads for An Post’s new Green Hub
An Post and its creative agency Folk Wunderman Thompson have created a new advertising campaign to mark the launch of An Post’s Green Hub, a one-stop-shop resource with need-to-know information and low cost loans to help simplify the journey for Irish consumers to a more energy efficient, comfortable and sustainable home. The ads aim to […]
Hofler and Nunoo join Javelin board
Aoife Hofler and Ian Nunoo have been appointed to Javelin’s board of directors as part of the creative agency’s three-year growth plan. Hofler joined Javelin a year ago as director of media and marketing from GroupM’s Wavemaker where she managing director and chair of the global marketing board. Nunoo has been the agency’s head of digital […]
Lawn replaces McGrath in charge of Starcom
Emer Lawn has been appointed as the managing director of Starcom in place of Geoff McGrath, in a move which Core describes as an important next phase in the company’s ambitious plans as it looks to continue the impressive growth experienced in recent years. Lawn joined Starcom in August of last year as the agency’s […]
Javelin goes green with SSE Airtricity
Javelin has created the latest instalment in SSE Airtricity’s This is Generation Green campaign first launched in 2018. The ads highlight the importance of renewable energy. Research shows that concern for the environment has strengthened and Covid-19 has brought things that are important into focus, like families and friends and what the future holds for them. […]
