Premier Lotteries Ireland (PLI), which operates the National Lottery, has appointed Core to handle its creative advertising following a protracted review. PLI had postponed plans to make an agency appointment last year but following talks with the four agencies involved in the pitches, it was decided to move the business from Accenture Interactive’s Rothco. The […]
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Limerick looks to M&C Saatchi for rebrand
Limerick City & County Council hired London agency M&C Saatchi to roll out a new brand positioning and media campaign for the city and county in a bid to position the Munster city as a destination of the future for travel and tourism, business and study. The campaign aims to engage the local community, tourists, […]
Bank of Ireland hires Grey Consulting and Oliver
Bank of Ireland’s creative advertising work is now being shared between its longtime in-house agency Oliver and Grey Consulting in London. The switch arose after the bank and TBWA\Dublin went their separate ways following an agency review. Bank of Ireland’s group brand director Anne Mulcahy (above) had worked with Grey during her time at Vodafone. […]
Caroline Keogh joins Marketing Society council
Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the Marketing Society council for a three-year term. After elections in November and December, Keogh was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on the council […]
TPH runs new Paddy Power Gold Cup ads
The Public House (TPH) has created a campaign to increase awareness of Paddy Power’s sponsorship of The Irish Gold Cup. The strategic approach for the campaign centres on making the Dublin Racing Festival more culturally relevant, engaging people outside of National Hunt. Rather than just announce the festival, the ads gets stuck into the Six […]
Ogilvy creates campaign to boost library interest
Ogilvy Dublin has worked with the Local Government Management Agency (LGMA) to launch a new campaign designed to reposition people’s perceptions of today’s public libraries. While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the perceived relevance of local libraries. The LGMA’s library network has […]
Anne-Marie Curran relaunches as Arrow Films
Following the retirement of her business partner Russ Russell, Anne-Marie Curran has relaunched production company Russell Curran as Arrow Films. Curran is regarded as one of Ireland’s leading commercials producers and is well known and respected throughout adland, having worked on many award-winning commercials with top Irish directors. Curran recently produced ads for Londis, Tourism […]
Boys + Girls behind new comedy series
Boyz on Top is a new six-part comedy that follows the attempted comeback of a fictional boyband from the noughties. The mockumentary series was written and directed by Boys + Girls content lead duo Sam Moorhead and Mikey Fleming. After years of work, they finally brought it to life through a Kickstarter campaign and the […]
FreeNow’s hula girl gets people in holiday mood
Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]
Rothco wins Tayto Snacks’ Hunky Dorys crisps
Following a competitive pitch launched last October, Rothco, part of Accenture Interactive, has won the creative account for Tayto Snacks’ crinkle cut crisp brand Hunky Dorys in a four-way pitch with Boys+Girls, Publicis and Thinkhouse. To kick off the partnership, Rothco will lead with a fun-themed through the line campaign in the coming months. Karen […]
Ervia agency pitch moves to next stage
Ervia has finalised the latest stage of its group agency services review and tenders have been received. Clarification meetings are now taking place for media and creative services. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. Both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, are involved. A spokesman […]
Anti-racism ad created by Cannes Young Lions
Cinema and advertising interests teamed up with the Irish Network Against Racism (INAR) to produce a Cannes Young Lions-winning cinema ad, relaunching the iReport.ie web resource as an app to make reporting and responding to racism easier. INAR co-ordinates a network of 102 civil society bodies developing racist incident reports since 2013. They logged thousands […]
Chemistry to close on Friday
As feared, award-winning creative agency Chemistry is to close. Co-founder and managing director Ray Sheerin told Marketing.ie that despite every effort to save the agency before Christmas and remain in business, the company will finally close its doors in Leeson Park this Friday. Chemistry’s demise has come as a big shock to many people in […]
