Sally Dickersen, chief executive officer of Omnicom Media Group’s BrandScience marketing effectiveness division, is among the speakers who will address the Association of Advertisers in Ireland (AAI) Nuts & Bolts of Advertising seminar on return on marketing investment (ROMI) this month. An Oxford College maths graduate, Dickersen joined Mars as a market research analyst. In […]
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Society to discuss big data
The Marketing Society will debate the issue of big data and whether it might mean a new world of perfectly targeted messaging for connected consumers, delivering profit at the touch of a button. Is it true or is it all hype? Will big data evaporate amid privacy fears, confusion and the technical difficulty of getting […]
James for post-Budget talk
Three speakers will guide Marketing Society members through the implications for consumers and the likely impact on media strategy from next week’s Budget. Friends First chief economist Jim Power, Margaret Gilsenan, planning director, Boys and Girls and Mark James (pictured), group business director, Carat, will speak at the breakfast seminar being held in the Smock […]
Teeling to address An Post event
Cooley Distillery founder Dr John Teeling is the headline speaker for the fifth annual An Post Grow My Business conference in Croke Park Stadium on Thursday, October 24. About 250 delegates from Irish small and medium sized (SMEs) businesses will attend the event. Dr Teeling will speak on the experiences and strategies that saw him […]
Marketing Society to review Budget
The Marketing Society will hold a breakfast briefing on the implications of the Budget for marketers in the Smock Alley Theatre on October 18. The society elected Martha Fanning (pictured) of Behaviour & Attitudes as chairperson. Mark Nolan of Amárach Research is now vice chair. Michael Clancy of MediaVest, Shane Doyle, MCCP and Mark Walsh […]
Binet talk moves to Marker
Due to the level of demand, the IAPI talk by international advertising effectiveness expert Les Binet next Tuesday has been moved from Google’s offices on Barrrow Street to the nearby Marker hotel. Binet of Adam & Eve DDB will present key findings from The Long and the Short Of It, the econometric analysis he conducted […]
Shuttle bus for Dublin Horse Show
During this year’s Discover Ireland Dublin Horse Show which starts tomorrow and runs until Sunday at the RDS, attendees will be able to avail of the park ’n’ ride acility managed by parkbytext™, which will be in operation from Muckross College Park, Donnybrook, Dublin 4 and UCD, off the N11. A shuttle bus will run […]
Sky sponsors Cat Laughs
This year’s Cat Laughs comedy festival in Kilkenny over the June holiday weekend will be sponsored by Sky it was confirmed at a launch in the Groucho Club in London last night. Described by the Guardian newspaper as “the best little comedy festival in the world”, Cat Laughs is now in its 19th year. The […]
Toscani to talk at Offset
Oliviero Toscani, the photographer and designer best known for his United Colors of Benetton ads, will address the Offset creative event in Dublin next weekend. Toscani made headlines worldwide for his provocative images for the Italian clothing brand from 1982 to 2000. The Benetton campaign featured a priest and nun kissing, a man dying of […]
SPAR launches fitness run
Today FM presenter Ray D’Arcy, Geoff Lyons, group marketing manager, Independent Newspapers and Suzanne Weldon, marketing and communications director, BWG Foods, owners and operators of the SPAR franchise in Ireland, at the launch of ‘Join SPAR and Ray for 5k’, taking place in Killarney, Clonmel, Westport, Dundalk and Dublin from Monday to Friday next week. […]
Festival tourists to spend €50m
Over 120,000 overseas visitors will spend at least €50m during the St Patrick’s Festival, the Dublin Chamber of Commerce says. Over 800,000 people are due to take part in this year’s festivities, which run until next Monday. Dublin Chamber chief executive Gina Quin says the festival is the capital’s flagship annual event and it looks […]
SuperValu in festival mood
SuperValu has signed up as title sponsor of the Big Day Out in tandem with the St. Patrick’s Festival. The Musgrave brand, which had €2.1 billion in sales last year, invests €4.5 million in community events. SuperValu has supported Tidy Towns for 22 years and became title sponsor two years ago. The chain has supported […]
Spin set for Hollywood
Dublin music station Spin 1038 has been nominated for most innovative international radio station at the Worldwide Radio Summit Awards being staged in Los Angeles at the start of May. The event is described as the yearly gathering of “the most forward thinking minds in radio, digital/social and music.” Spin 1038 is up against some big […]
