Fierce Mild, an independent Irish non-alcoholic specialty beer brand, has been named as the first winner of the Taste of TV fund, a collaboration between Love Irish Food (LIF) and Sky Media launched earlier this year. The €50,000 fund helps LIF members grow their business through a sponsored TV advertising campaign, along with the creation […]
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Ben & Jerry’s co-founder pushes DEI
The co-founder of Ben & Jerry’s ice cream Ben Cohen has accused corporate America of retreating from efforts to boost diversity, equity and inclusion (DEI) and of being guilty of “appeasement” that “just justifies bullies” at a time when consumers cared more than ever about corporate “purpose”, the entrepreneur told the Financial Times in an […]
Museum reopens after €4.3m facelift
The Little Museum of Dublin has reopened its doors after a €4.3 million restoration funded by Fáilte Ireland, the Department of Tourism, Culture, Arts, Gaeltacht, Sport & Media, the museum itself, Matheson Foundation and Tara’s Place Trust. In 2011, the non-profit attraction was launched by writer and former publisher of The Dubliner magazine Trevor White. […]
Glanbia and Diageo big winners at AIMS
Glanbia Performance Nutrition won the grand prix award and Diageo, owner of the Guinness brand, took home a record five category awards at the Marketing Institute’s 2025 All Ireland Marketing black tie awards show in the Clayton Burlington Road hotel. This year marks the 19th annual AIMs awards, with gongs now presented across 22 categories. […]
Blanco Niño wins Love Irish Food branding prize
Blanco Niño is this year’s winner of the Love Irish Food brand development award, earning the company a prize valued at €160,000 in marketing and advertising services. The bursary is presented in tandem with Global out of home advertising, Checkout, creative agency Goosebump and Marketing Network’s digital and social media division, Tilt. Based in Tipperary, […]
Love Irish Food in TV tie-up with Sky
Love Irish Food (LIF) has teamed up with Sky Media in launching Taste of TV, a €50,000 advertising fund aimed at helping LIF members grow their business in 2025. The fund will provide one LIF member with the chance to win a Sky-sponsored TV advertising campaign, coupled with the creation of a TV commercial. LIF […]
Amazon.ie service up and running
Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and without extra customs charges. Irish businesses like Barry’s Tea, Bewley’s, and Ella & Jo will soon be available on a special brands of Ireland […]
Thinkhouse’s McDaid speaks at SXSW
Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage and Johnny Boyle of Fuel. She later met with An Taoiseach Micheál Martin and Enterprise Ireland representatives. McDaid used the opportunity to […]
Bord Bia goes global for St Patrick’s Day
Bord Bia has announced a programme of promotional and trade activities across 13 countries to mark St Patrick’s Day. Throughout March, the agency will host over 40 St Patrick’s Day events across three continents, targeting trade customers and consumers. These events, which span key international trading markets including the US, UK, Europe, and Nigeria, are […]
Enterprise Ireland shares five-year strategic plan
Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish enterprise base and its purpose to “accelerate sustainable Irish business”. The Irish government body works with over 4,000 indigenous businesses. The new strategy, which is aligned with the […]
Geraghty named as new Marketing Society chair
Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at Heinken Ireland. Geraghty has worked on some of Ireland’s leading FMCG brands, including Britvic’s Club, 7Up, Energise, Pepsi and Lipton. She led the company’s […]
Tanqueray 0.0 gets behind DIFF talks
Tanqueray 0.0% has signed up as an official partner of this year’s Dublin International Film Festival (DIFF) running from February 22 to March 2. The Diageo gin brand’s film club will host interviews with leading film industry figures. This year’s schedule features four exclusive events, one of which features Golden Globe winning actress and original […]
Britvic acquired by Carlsberg
Danish brewer Carlsberg group has acquired Irish soft drinks maker Britvic Ireland, following its purchase of UK parent company Britvic plc for an undisclosed sum. Britvic Ireland with remain as a standalone soft drinks business, with managing director Kevin Donnelly (above) staying at the helm. The company will continue to produce and market its portfolio […]
