Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
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Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Author and journalist Hugh Oram dies
The death has occurred of Hugh Oram, author of The Advertising Book, a history of Irish advertising which was published by Derek Garvey’s MO Books in 1986. Oram was a prolific writer and journalist who worked as a magazine editor with Frank Grennan’s publishing company, Jemma Publications, for many years. Other books he wrote included […]
Marketer award deadline nears
Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]
A week to go for MotY entries
There is now just under a week to go until the entries for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic […]
Marketing.ie shines spotlight on Acne
The November issue of Marketing.ie, Ireland’s top marketing and media magazine, profiles adland’s latest arrival, the Deloitte-owned Acne, in the shape of an exclusive interview with the agency’s executive creative director Dylan Cotter. Cotter explains Acne’s offering as a multi-faceted, digital-led agency for brands like Ikea, Volvo and Instagram. Also in the November issue out […]
Marketing.ie magazine new edition out soon
Ireland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and […]
Humour can help lessen upset around Covid-19
Over the course of the coming weeks – and perhaps months – Marketing.ie will offer some humour by publishing a selection of jokes each Friday to help lift people’s spirits during the Covid-19 pandemic. Some of the gags are taken from the Heard It Say (Gregmar Books) collection of one-liners, celebrity quotes and cartoons reflecting […]
Marketer of the Year winner for AAI talk
Marketer of the Year (MotY) winner Brian Higgins, whose Darkness Into Light campaign for Pieta House highlighted the issue of suicide in Ireland, and runner-up Niall McGrath, co-founder of Fulfil protein bars, will share their success stories at an Association of Advertisers in Ireland (AAI) Toolkit seminar in the National Gallery at 8.30am on Tuesday, […]
Final three in line for Marketer of the Year award
The final shortlist for this year’s Marketer of the Year (MotY) has been narrowed down to three contenders. Fulfil Nutrition’s Niall McGrath, Just Eat Ireland’s Edel Kinane and Pieta House’s Brian Higgins are the three candidates under consideration by the MotY judges. The winner will be announced at a lunch in Roberta’s restaurant […]
Marketers’ breakfast talk just a week away
Places to hear the three finalists in this year’s Marketer of the Year awards address an industry breakfast hosted by The Irish Times on Tuesday, November 29, are being snapped up fast. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, […]
Marketer finalists to give breakfast talk
The three finalists in this year’s Marketer of the Year awards will address an industry breakfast hosted by The Irish Times on Tuesday, November 29. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, Largo […]
