Marketer finalists to give breakfast talk










The three finalists in this year’s Marketer of the Year awards will address an industry breakfast hosted by The Irish Times on Tuesday, November 29. The three finalists are Dervila McGarry, head of marketing, Aer Lingus, Adam Bacon, head of marketing, Vhi and Alina Ui Chaollai, marketing director, Largo Foods. The winner will be announced next Thursday.

First launched by in 1993, Marketer of the Year is about recognising and honouring an individual’s excellence in marketing, specifically for work done in the past two years. The person is someone through strategy, innovation, communications and impact on the marketplace has made their brand, product or service an outstanding success.

Last year’s winner was Tom Keogh’s of Keogh’s Crisps. The year before, SuperValu’s Ray Kelly won the award and in 2013 it was Peter McKenna of the GAA/Croke Park. The winner is selected by a panel of judges chaired by Damien McLoughlin, professor of marketing at the UCD Michael Smurfit Graduate Business School, working to strict criteria.

Marketer of the Year is a initiative sponsored by Alternatives.

The breakfast will be in The Irish Times offices from 7.30am- 9am on Tuesday, November 29.

The event is free but places need to be reserved.

To book your place, please email Lou Conlon at


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