Ahead of almost 3,500 pubs and bars re-opening around the country next Monday, Heineken Ireland is deploying its own green army to help the hospitality sector with a €10 million support programme. The Fresh Beginnings initiative will see Heineken employees receive money to spend in pubs supporting footfall and cashflow for bar owners and staff. […]
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Fáilte Ireland launches €4m staycation campaign
Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]
SuperValu named top marketing team at AIMs
Musgrave’s SuperValu was voted marketing team of the year at the Marketing Institute’s All Ireland Marketing Awards, aka the AIMs. The awards salute marketing achievements across 19 categories. The SuperValu team, which was led by Shane Lynch, were also honoured with a second prize, taking home the client agency collaboration award with TBWA. SSE Airtricity […]
Fáilte Ireland boss for Marketing Society talk
Paul Kelly, chief executive, Fáilte Ireland, will be the guest speaker as part of a lunch time presentation hosted by the Marketing Society next month. An experienced marketer from his days working at Diageo, Aviva and UCD Smurfit Graduate Business School, Kelly will speak about the unprecedented challenges facing the tourism sector in Ireland. The […]
Top marketer Michael O’Rourke remembered
In a year when marketing has lost of some of its greats, it was with deep sadness that we heard of Michael O’Rourke’s death on May 7. A true gentleman, Michael was unusual in many ways. He was an accountant who became a marketer. He was a company man who became an entrepreneur. He was […]
Bord Bia appoints Connaughton for future talent
Ireland’s food, drink and horticulture marketing agency Bord Bia has appointed Karen Connaughton as its new industry talent manager with responsibility for its academy which aims to identify and develop future executive talent for the industry. Connaughton returns to Ireland from Bord Bia in the UK, where she has worked for the past five years. […]
Orchard Thieves steals a lead with AR idea
Heineken’s Orchard Thieves Cider is rolling out an augmented reality (AR) experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass, stencilled on walls around the city, or on TV – the fox becomes a ticket for rewards. […]
Fulfil sees sale of its 120 millionth bar
The owners of the Fulfil protein bar claim that this month will mark the sale of its 120 millionth bar, five years after the brand’s first launch of confectionery ‘bars with benefit’ in Ireland. To celebrate the milestone, a new Fulfil ‘out of this world’ chocolate caramel bar has been rolled out in shops nationwide […]
Coke Zero leads new look design
Coca-Cola has a new design system which brings its flagship brand, Coke Zero Sugar and Diet Coke together in a single brand which launched worldwide in 2016. The simplified design removes elements such as the red disc, to create consistent trademarks. The Coca-Cola logo moves to the top of the label and colours symbolise the […]
Kerrygold goes with two new brand extensions
Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strengthen in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]
Dublin star Con O’Callaghan fronts for NDC
Dublin footballer Con O’Callaghan, All Stars camogie player of the year Grace Walsh and Limerick hurler Cian Lynch are this year’s sports stars appointed as ambassadors for the European Union (EU)-backed National Dairy Council NDC) ‘Everything starts with milk’ campaign encouraging Irish consumers to drink more milk for strong performance. O’Callaghan has played in All-Ireland-winning […]
King to step down from strategic role at Bord Bia
Bord Bia’s director of strategic insight and planning Helen King is to leave the State body responsible for promoting Irish food, drink and horticulture after almost two decades. She told Marketing.ie that she intends to pursue other interests. A highly-regarded strategist and planner, King first joined Bord Bia in 2002 as head of consumer insight […]
IDA campaign plants seeds in FT cover wrap
A global campaign for IDA Ireland created by BBDO Dublin and Core media agency Zenith will include a cover wrap on the Financial Times newspaper this St Patrick’s Day. FT readers will be able to plant seeds embedded in the cover. The idea behind the campaign is to encourage business decision makers to choose Ireland […]
