Amazon has made history as the first brand in the Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year. Following 18 per cent growth from $187.9bn last year, Amazon’s brand value is now $220.8bn, over $60bn more than Google and $80bn […]
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Fine Gael most visible political party on Twitter
Fine Gael was the most talked about political party on Twitter in the first full week of the election campaign, with over 30,000 tweets mentioning Fine Gael, followed by Sinn Fein at 23,000 and Fianna Fáil in third place with over 16,000. Fine Gael’s election hashtag, #LookForward, also outperformed Fianna Fáil’s #AnIrelandforAll. The study was […]
Caroline Keogh joins Marketing Society council
Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the Marketing Society council for a three-year term. After elections in November and December, Keogh was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on the council […]
MCCP again backs breakfast series
Strategic brand agency MCCP has renewed its sponsorship of the Marketing Institute breakfast talks series for the third year in a row. MCCP founder and chief executive Kay McCarthy says the 2020 series will be its biggest and best yet, bringing together speakers and thought leaders who can provide insight that will help make businesses […]
Heaslip to head up Flender’s brand marketing
Former Leinster and Ireland international rugby captain Jamie Heaslip is joining financial lender Flender as its head of brand marketing. Heaslip has been Flender’s brand ambassador since 2017. He will work directly with CEO Kristjan Koik to promote Flender, by increasing brand awareness and developing its marketing communications. Since hanging up his boots, Heaslip has […]
Deadline looms for Marketing Institute’s AIMs
Entry is now open for the All Ireland Marketing Awards 2020. Now in its 14th year, the AIM Awards showcase achievements in Irish marketing across a series of categories and is organised by the Marketing Institute. These ‘Oscars’ for marketing performance are centered on the strategic value of marketing as a driver of business success. […]
Lion King a roaring success in Irish cinemas
For the third year in a row, the most popular in cinemas in the Republic last year was a story propelled by powerful musical content – Disney’s The Lion King, taking over €6.5 million at the box office. It follows on from Mamma Mia – Here We Go Again in 2018 and Beauty and the […]
Dervan gets new CMO role at National Lottery
Paul Dervan has been appointed by Premier Lotteries Ireland as the chief marketing officer (CMO) for the National Lottery. The newly-created role will see Dervan take charge of all marketing activity, including brand development and effectiveness, in which he is a specialist. The lottery’s marketing manager Michael Hayes will report into Dervan. Dervan (above centre) […]
JYSK to open seven new stores soon
Following the opening of its first five Irish stores in 2019, Danish home retail brand JYSK plans to open seven more stores in the first half of 2020. The next two stores will open in Waterford at the end of February and in Limerick in late March. JYSK has its sights set on opening outlets […]
Gordon report points to marketing’s disconnect
Former Glanbia Consumer Foods chief executive Colin Gordon has produced a new report with B&A director Ian McShane highlighting the shortcomings of accountability in Irish marketing and asks a series of probing questions. Gordon says a problem in defining what marketing means has seen media agencies and clients moving in opposing directions. A serious disconnect […]
Marketing Society Future Council to recruit
Following their Christmas event ‘How to Crack Christmas 2.0’, the Marketing Society Future Council are to recruit four new members for 2020. The invite to apply is open to anyone working in Irish marketing for up to five years. Volunteering with the council gives members a chance to expand their professional network by attending industry […]
Boots opens new Dublin city store
For the past 23 years, Boots has become synonymous in the minds of Irish consumers with health and beauty. Now the British pharmacy chain has marked a new chapter by opening a store on Dawson Street in Dublin city. The store will introduce new brands, innovative experiences and access to expert advice in pharmacy in […]
Guinness gives Kerry pub goers a festive lift
Hollywood actor Chris O’Dowd has surprised pub goers in Kerry by offering them a lift to local bars. Social Spin is a pilot initiative supported by Guinness and the Vintners Federation of Ireland (VFI) providing car transport to and from local pubs in North and South Kerry with 70 volunteer drivers showing up every day […]
