Coca-Cola Ireland’s Christmas campaign kicked off with its annual Christmas Truck Tour launched in the RDS in Dublin. From there, it continued to further seven locations across the island of Ireland. Now in its ninth year, the tour sees the return of the brand’s Christmas merchandise cart, with all proceeds donated to charity partner, St […]
Marketing RSS feed for this section
Gift voucher users face new rules
![](https://marketing.ie/wp-content/uploads/2019/12/Arnotts-Wonder-Card-.jpg)
From now on, businesses in Ireland will need to review the terms and conditions of the gift vouchers they sell to comply with new rules under the Consumer Protection (Gift Vouchers) Act 2019. The Competition and Consumer Protection Commission (CCPC) has guidelines to help understand how the new laws may impact on current gift voucher […]
Compass to cater for Happy Pear fans
![](https://marketing.ie/wp-content/uploads/2019/12/The-Happy-Pear-twins-Steve-and-Dave-Flynn.jpg)
Caterers Compass Group Ireland (CGI) has agreed a partnership with The Happy Pear which sees the roll-out of plant-based dining across locations across business and industry workplaces in the CGI network. Founded in Greystones, Co Wicklow in 2004 by twins David and Stephen Flynn, The Happy Pear brand promotes natural, healthy eating. The partnership sees […]
Dublin Zoo’s Emma Kiernan top marketer
![](https://marketing.ie/wp-content/uploads/2019/11/Emma-Kiernan-marketing-manager-Dublin-Zoo-with-elephants-in-background-1.jpg)
Emma Kiernan, marketing manager, Dublin Zoo, was named as the Marketer of the Year (MotY)at an industry lunch for her work in helping develop Ireland’s top family attraction and not-for-profit organisation which welcomes over 1.2 million visitors a year. As the person responsible for driving revenue, she rolled out The Zoo TV series now in […]
Howard for Marketing Society Christmas lunch
![](https://marketing.ie/wp-content/uploads/2019/11/Paul-Howard.jpg)
Irish novelist, journalist and comedy writer Paul Howard will be the guest entertainment act at the Marketing Society Christmas lunch. Howard is undoubtedly best known for creating the cult character, Ross O’Carroll-Kelly, a fictional rugby jock whose exploits have been the subject of 19 novels and two other books that sold over 1.5 million copies. […]
Frank & Honest to plant 3,000 trees
![](https://marketing.ie/wp-content/uploads/2019/11/Frank-and-Honest-coffee-sponsors-The-Doireann-Project-on-RTE.jpg)
Musgrave-owned Frank and Honest Gourmet Coffee is to plant 3,000 native trees by Christmas. The company have teamed up with hometree to plant the native trees in Moy Hill Farm in Co Clare. The trees being planted will not be cut down or sold for the duration of the tree’s lifetime. For every reusable cup […]
Mark Tighe named top journalist
![](https://marketing.ie/wp-content/uploads/2019/11/NewsBrands-Irelands-journalism-awards-have-three-new-digital-categories.jpg)
News Ireland’s Mark Tighe was voted Ireland’s top journalist at the NewsBrands Ireland Journalism Awards. Tighe was also named top news reporter and saluted for scoop of the year for his Sunday Times reports into the FAI and its former CEO, John Delaney. Staff writers, reporters, columnists and freelancers were honoured in 25 categories. Reporter, […]
Irish whiskey ties in with The Irishman
![](https://marketing.ie/wp-content/uploads/2019/10/The-Irishman-Whiskey-.jpg)
Irish whiskey producer Bernard Walsh has a tiger by the tail and he is not letting go. The tiger is Martin Scorsese’s new movie, The Irishman, starring Robert De Niro and Al Pacino (above), and the tail is his own whiskey brand which shares the same name. Walsh is doubling down on his own movie […]
Irish TV pushes its wares with new ads
![](https://marketing.ie/wp-content/uploads/2019/11/TV-Ad-promoting-TV-by-Red-Hot-Creative-at-VMTV.jpg)
Ireland’s TV companies and TAM Ireland is running a new campaign to promote the effectiveness of TV advertising. As from today, the new campaign will be broadcast across RTE, Virgin Media Television, TG4, Sky Media, Viacom, Channel 4 and Eir Sport channels from 7.30pm onwards and will run for three weeks with other bursts in […]
Skoda in new drive to hire greys
![](https://marketing.ie/wp-content/uploads/2019/11/Francis-Brennan-launches-Skoda-jobs-for-greys.jpg)
Skoda Ireland has announced a new age diversity initiative called ‘Simply Older, Still Clever’, which is a play on the brand’s Simply Clever tagline. The Czech Republic car brand aims to recruit older individuals who may have previously worked in the motor industry. The initiative is fronted by hotelier and TV personality Francis Brennan, an advocate […]
Center Parcs becomes a winter wonderland
![](https://marketing.ie/wp-content/uploads/2019/11/Winter-Wonderland-at-Center-Parcs-Longford-Forest.jpg)
Those dreaming of a white Christmas are in luck as Center Parcs Longford Forest has been transformed into a winter wonderland. A magical experience awaits resort visitors, from light installations and Christmas-themed animatronics to festive woodland pony rides and Santa and his elves. Center Parcs has pulled out all the stops to help Irish families […]
Four finalists in for marketer award
![](https://marketing.ie/wp-content/uploads/2019/08/MotY-2019-Logo.jpg)
This year’s Marketer of the Year (MotY) award has been narrowed down to four candidates. The four finalists competing for Ireland’s premier marketer award are PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. The winner will be announced at an industry lunch on November 27. Marketer […]
Bord Bia’s Binchy for Marketing Society talk
![](https://marketing.ie/wp-content/uploads/2019/11/Grace-Binchy-Bord-Bia.jpg)
As 2020 nears, the Marketing Society and Bord Bia will examine consumer trends that will impact strong on consumer behaviours in Ireland and explore how innovation will be an important growth driver during the uncertain times ahead at a debate entitled ‘Food for Thought – the Trends and Macro Forces Influencing Change in 2020’. Grace […]