American-themed diner chain Eddie Rocket’s is cutting out the bull with its new vegan burger. The Beyond Burger is 100 per cent vegan, right down to the bun and cheese. The Beyond Burger is produced by US company, Beyond Meat, which is part of the global drive for plant-based foods. The launch coincides with Eddie […]
Marketing RSS feed for this section
Tayto to throw Coppers party for 65th birthday
Ireland’s iconic crisp brand Tayto will celebrate 65 years on the market with an exclusive party in Coppers next week. On Friday 14th June between 7-10pm, Copper Face Jacks will close its doors and host an exclusive party. The party will be a charity fundraiser with proceeds from the sale of the €10 ticket going […]
Tourism Ireland ramps up its interest in China
Tourism Ireland is doubling its marketing investment in China to €1 million and will also double its marketing team to 12 over the coming months in a bid to grow Chinese visitor numbers to 200,000 by 2025. The announcement was made by Tourism Minister Shane Ross ahead of Tourism Ireland’s largest ever sales mission to […]
Concannon gets development role at NUI Galway
John Concannon, Marketer of the Year 2011 winner for his work in promoting Fáilte Ireland’s staycations, has been appointed to a new role as vice-president development at NUI Galway. Concannon is currently assistant secretary general in the Department of Foreign Affairs and Trade in the role of director general of Global Ireland. Global Ireland is […]
Virgin hires FMI for field marketing assignments
Virgin Media Business have agreed a strategic marketing partnership with FMI independent field marketing to promote their business offers. The agreement signing ceremony was held in Virgin Media HQ in Eastpoint Business Park with Aidan Darcy and Paul Farrell of Virgin Media Business (VMB) and Nicola de Beer, managing director, FMI, in attendance. FMI will […]
Coca-Cola decides to compete in energy market
Coca-Cola Ireland will expand its portfolio with the launch of Coca-Cola Energy, the first energy drink under the Coca-Cola brand. Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It will be available in 250ml cans and with and without sugar. Coca-Cola Energy will launch in April. Petre Sandru, country […]
Scanlon makes call for An Post entries
BBC radio and TV presenter Angela Scanlon joined Eibhin Eviston, mail media manager at An Post, at a recent photocall to announce the closing date for this year’s An Post Smart Marketing Awards 2019. Scanlon will be master of ceremonies at this year’s gala awards ceremony which takes place at the Mansion House in Dublin […]
Guaranteed Irish marks March with new push
Guaranteed Irish, the not-for-profit business membership group championing 600 or so homegrown and international businesses in Ireland, has a new €1.2 marketing campaign aimed at showcasing its members’ success. The campaign coincides with Guaranteed Irish Month, an annual event running throughout March spotlighting businesses in Ireland. A €200,000 multi-channel campaign focuses on Irish business successes […]
Tourism Ireland partners with Neiman Marcus
Tourism Ireland is partnering with US luxury retailer Neiman Marcus in a campaign called ‘The Art of Travel’. Ireland is one of four featured destinations which appear in the Neiman Marcus spring 2019 catalogue. It includes an Ireland travel guide, articles and tips on vacations in Ireland from fashion industry insiders, including Simone Rocha. The […]
Jameson makes Impact’s top 10 spirit brands
Jameson has made the top 10 world’s premium spirit brands in the annual Impact list for the first time ever. The ranking follows growth in the US with the Pernod Ricard-owned whiskey now outselling every Scotch bar the Diageo-owned Johnnie Walker. Jameson is produced by Irish Distillers at its Midleton Distillery in east Cork. Sales were […]
Tourism Ireland ads in France for rugby weekend
Tourism Ireland is rolling out a TV campaign in France this weekend timed to coincide with the Ireland v France Six Nations game at the Aviva Stadium. Tourism Ireland’s new TV ad – ‘Fill Your Heart With Ireland’ (in French, Au rythme de vos émotions) will run on national TV channels France 2 and France […]
Diageo re-enters cider market with Rockshore
Diageo is again hoping to crack Ireland’s cider market by brand extending its Rockshore lager with the nationwide roll out of a new cider. Guinness’s owner has made attempts to compete with C&C’s Bulmer’s Irish Cider by spending big on the launch of Hudson Blue and Cashel’s ciders – but neither brand could challenge Bulmer’s, […]
Gourmet Food Parlour all set for crockery sales
Irish-owned Gourmet Food Parlour restaurant and catering group have launched a range of crockery aimed at bringing a hint of the restaurants into people’s homes. Designed by co-founder and managing director Lorraine Heskin, the set is inspired by original drawings around the establishment of the restaurant chain 13 years ago. The pieces are infused with soft […]
