Fáilte Ireland has launched a campaign to find 12 food champions to help build Ireland’s reputation as a a food tourism destination. Members of the public are asked to nominate people with a resounding passion and faith in Irish produce, individuals who could influence food tourism on a regional basis. The 12 contenders must be […]
Marketing RSS feed for this section
02 Media and Kerry Foods score AIM doubles
02 Media and Kerry Foods each won two categories at the annual Marketing Institute of Ireland (MII) All Ireland Marketing (AIM) awards presented at a gala night dinner last night. O2 Media took the new product/new market and the digital marketing categories, with managing director Fintan Lonergan (pictured) accepting both prizes. Best ad campaign, sponsored […]
Dooley to head up AAI
Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He […]
Laya supports cardiac tests
As part of a nationwide free cardiac screening initiative, Laya Healthcare will provide €100,000 worth of cardiac tests to members of sports and social clubs around Ireland this summer. The company’s Big Screen cardiac campaign is being rolled out to mark the Cork-based company’s first year in business. It will provide potentially life-saving screenings for […]
Diageo's Operation Vessel underway
Diageo Ireland is taking delivery of ten new giant vessels capable of brewing 40 million pints of stout and beer each week for home and export markets. The first of 27 vessels in all, each 85ft in length and weighing up to 28 tonnes, arrived in Dun Laoghaire harbour on Sunday evening after being shipped […]
Ni Dháthlaoi gets new Liberty job
Annette Ni Dháthlaoi has been appointed to the new position of head of marketing at US-owned Liberty Insurance. Ni Dháthlaoi (pictured centre) has considerable marketing experience. Her most recent position was as head of insight at Kerry Foods, where she was responsible for identifying sources of future commercial growth by gaining consumer insight for the […]
Marketer of the Year deadline looms
A reminder goes out to contenders for this year’s Marketer of the Year that submissions must be made by close of business this Wednesday. Some of the best known names in Irish marketing have won the award since 1993. In 1997, the joint winners were Avoca’s Simon and Amanda Pratt. In 2010, it was the turn of […]
Search resumes for top marketers
The search for Ireland’s top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods’ marketing boss Loretta Dignam (pictured) won for Jacob’s Biscuits. Marketer of the Year salutes marketing excellence […]
Curtin to draw on innovation at IDL
AIB head of advertising marketing and communications Fiona Curtin is to move to Pernod Ricard’s Irish Distillers to take on a new innovations role. Curtin has a wealth of marketing experience. Before joining AIB, she worked with C&C across its soft drinks portfolio and on new product development. Before that, she was Heineken’s senior brand […]
Taoiseach launches chocolate jelly beans production in Dublin
An Taoiseach Enda Kenny officially opened The Jelly Bean Factory’s extended confectionery factory in Dublin today. The state-of-the-art production line will produce a new range of gourmet Belgian chocolate coated jelly beans. The new facility will see the creation of 25 new jobs and nearly doubles the company’s manufacturing footprint to over 90,000 sq ft. The […]
Diageo to round up local pubs for Arthur's Day
Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]
DAA rolls out Loop ads
The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early. The ads target families heading […]
Hartley leads commercial at GloHealth
Vanessa Hartley has joined Ireland’s new health insurer GloHealth as commercial director. A former group marketing director at Aviva Ireland, where she was in charge of health, general insurance and life and pensions, Hartley will now direct the new company’s sales and marketing activities. GloHealth is backed by Oliver Tattan of Insurance Regulatory Capital. Tattan […]
