As part of a nationwide free cardiac screening initiative, Laya Healthcare will provide €100,000 worth of cardiac tests to members of sports and social clubs around Ireland this summer. The company’s Big Screen cardiac campaign is being rolled out to mark the Cork-based company’s first year in business. It will provide potentially life-saving screenings for […]
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Diageo's Operation Vessel underway
Diageo Ireland is taking delivery of ten new giant vessels capable of brewing 40 million pints of stout and beer each week for home and export markets. The first of 27 vessels in all, each 85ft in length and weighing up to 28 tonnes, arrived in Dun Laoghaire harbour on Sunday evening after being shipped […]
Ni Dháthlaoi gets new Liberty job
Annette Ni Dháthlaoi has been appointed to the new position of head of marketing at US-owned Liberty Insurance. Ni Dháthlaoi (pictured centre) has considerable marketing experience. Her most recent position was as head of insight at Kerry Foods, where she was responsible for identifying sources of future commercial growth by gaining consumer insight for the […]
Marketer of the Year deadline looms
A reminder goes out to contenders for this year’s Marketer of the Year that submissions must be made by close of business this Wednesday. Some of the best known names in Irish marketing have won the award since 1993. In 1997, the joint winners were Avoca’s Simon and Amanda Pratt. In 2010, it was the turn of […]
Search resumes for top marketers
The search for Ireland’s top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods’ marketing boss Loretta Dignam (pictured) won for Jacob’s Biscuits. Marketer of the Year salutes marketing excellence […]
Curtin to draw on innovation at IDL
AIB head of advertising marketing and communications Fiona Curtin is to move to Pernod Ricard’s Irish Distillers to take on a new innovations role. Curtin has a wealth of marketing experience. Before joining AIB, she worked with C&C across its soft drinks portfolio and on new product development. Before that, she was Heineken’s senior brand […]
Taoiseach launches chocolate jelly beans production in Dublin
An Taoiseach Enda Kenny officially opened The Jelly Bean Factory’s extended confectionery factory in Dublin today. The state-of-the-art production line will produce a new range of gourmet Belgian chocolate coated jelly beans. The new facility will see the creation of 25 new jobs and nearly doubles the company’s manufacturing footprint to over 90,000 sq ft. The […]
Diageo to round up local pubs for Arthur's Day
Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]
DAA rolls out Loop ads
The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early. The ads target families heading […]
Hartley leads commercial at GloHealth
Vanessa Hartley has joined Ireland’s new health insurer GloHealth as commercial director. A former group marketing director at Aviva Ireland, where she was in charge of health, general insurance and life and pensions, Hartley will now direct the new company’s sales and marketing activities. GloHealth is backed by Oliver Tattan of Insurance Regulatory Capital. Tattan […]
Paddy Power pays Bendtner’s fine
Paddy Power has paid the €100,000 fine imposed by Uefa on Denmark striker Nicklas Bendtner for revealing a pair of green boxer shorts with the bookmaker’s logo during Denmark’s Euro 2012 game against Portugal. They said they were paying the fine in reaction to social media comments. The penalty by Uefa sparked a debate yesterday […]
Half price fish and chips today
Over 200 of Ireland’s traditional Italian chippers will fry up fish and chips at half price today to mark 127 years of the ‘one ‘n’ one’. Two thirds of Irish consumers surveyed for the chippers say they like nothing better than freshly cut Irish Italian chips, with one in four prepared to travel “as far […]
Mothercare launches family card
To mark 20 years in Ireland, Mothercare has launched the family card loyalty programme offering consumers five per cent back on all purchases. Cardholders also gain access to exclusive events and frequent bonus point promotions and updates on new and existing Mothercare products. The card can be used in 23 Mothercare and Early Learning Centres nationwide, as well as online on http://www.mothercare.ie/ Cybercom […]
