PML Group has announced Ireland’s top out of home campaigns for 2023 with McDonald’s, Bank of Ireland and Guinness among the winners. The OOH agency partnered with Ipsos to research the effectiveness of more than 800 outdoor campaigns last year. The 12 winners are drawn from various categories, including finance, telco and retail and confectionery. […]
Outdoor RSS feed for this section
Tesco’s funny lines highlight new store
To celebrate Tesco’s new store launch in Dublin’s Portobello, its creative agency, Bartle Bogle Hegarty (BBH) Dublin, has launched a new piece of media – a bespoke projector – to make sure the whole neighbourhood knows its location. Charlemont Square is a new Dublin development, in an area with lots of footfall. But its new […]
JCDecaux to seek Dublin Bikes extension
JCDecaux is to seek an extension to the planning in order to continue to fund the public amenity contract which includes the Dublin Bikes scheme, Marketing.ie. has confirmed. The company was given the go-ahead by Dublin City Council (DCC) in 2007 to install more than 70 advertising panels in exchange for the provision of 450 […]
Global roll out digital bus ads in Belfast
Entertainment and media group Global have partnered with Translink to trial the first digital bus advertising screens on public transport on the island of Ireland. The new format is being installed on the pedestrian-facing side of double decker buses in place of the traditional SuperSide on the new zero-emission battery electric vehicles servicing Belfast city. […]
Global retains €45m CIÉ contract
Global Media & Entertainment (Ireland) has retained the CIÉ Outdoor Advertising contract following a competitive public tender process. Valued at around €45 million, it is rated as Ireland’s most lucrative out of home (OOH) contract. The deal will run for a period of five years with an option for CIÉ to extend the contract for […]
Love Irish Food launches award
Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
First poster to catch lung cancer
As part of their campaign for Lung Cancer Awareness Month taking place throughout November and to bring down the high lung cancer death rate through better awareness of symptoms, the Marie Keating Foundation has created the first poster to catch lung cancer. The campaign was devised and rolled out by The Brill Building and the […]
PML marks 40 years with 4T campaign
PML Group has marked four decades in business by running their own national out of home campaign across various formats and sites. The 4T initiative was developed in-house by PML Create design team deploying the group’s Mind, campaign planning and audience optimisation, Maps, along with the specialist’s inventory and audience visualisation tool. The agency’s Innovate team […]
Global Ireland wins best small workplace
Out of home company Global Ireland has been named the winner of this year’s best small workplace in Europe. Great Places to Work ® identifies the best workplaces in Europe by analysing workplace programmes and surveying staff. The ranking is based on the confidential survey data representing 1.4 million employees from over 3,000 companies. Global […]
JCDecaux goes big with Digi48s
JCDecaux have begun rolling out a large format digital out of home (DOOH) network with the introduction of Digi48 roadside billboards in Dublin on the N11 Loughlinstown and on Ann Street in Belfast. An In the coming weeks, a similar digital billboard will launch in Garden City in Derry. The Digi48s join the company’s Digishelters, […]
Lego creates special build for Dublin store
World famous Danish toymaker Lego has unveiled a crowd sourced special build on Wexford Street’s Golden Square to mark the opening of their new flagship store on Grafton Street in Dublin. The installation, devised by Kev Gascoigne of Fairy Bricks, comprises a Lego mosaic framed on the board, which was built at Dublin Comic Con […]
OOH’s role in back-to-school campaigns
The 2021 back-to-school shopping season came with many challenges for both families and the marketers that wanted to reach them. This year, parents face a different type of threat, inflation. To help brands get a take on current trends, Talon Ireland surveyed more than 200 Irish families with children in school to find out their […]
Nurofen seeks relief with long lasting ads
When devising the new out of home (OOH) campaign for the launch of Nurofen Long Lasting, the idea emerged that longer pain relief requires a longer poster. So the brand organised a takeover of the 240 sheets in Ranelagh and Terenure. Comprising five 48 sheets the 30-metre-wide displays involved a special extended build showing capsules’ […]
