A new report by Global Media & Entertainment in Ireland reveals that there are 23.3 million journeys made each week in Ireland. The research, which was conducted by Ipsos B&A, delved into the behaviours and mindsets of outdoor audiences across Dublin city, the Greater Dublin area, Cork, Galway, Limerick and Waterford. The study also details […]
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PML posters now fully recyclable
Out of home specialist PML Group has extended its commitment to a greener and more sustainable future by partnering with Horizon Digital Print (HDP) in an initiative which sees them deliver fully recycled and recyclable paper across all roadside print formats. These include 6 Sheets, 48 Sheets, 96 Sheets and Golden Squares. It is the […]
JCDecaux adds 19 new Digipoles
JCDecaux are expanding their Digipole network with the introduction of 19 new screens on routes around Dublin. It brings the total number of Digipole screens in the capital to 25. The new Digipole locations, including Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others, were selected on the basis of visibility […]
PML points to food brands’ appetite for OOH
In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. Among the most active advertisers were Tirlán (formerly Glanbia), up 46 per cent; Kraft Heinz, up 245 per cent) and Valeo Foods, up […]
Aoibhín Lennon new OMA director
Aoibhín Lennon has been appointed as director of the Outdoor Media Association (OMA) and will oversee the outdoor industry representative body’s development and initiatives. She was previously business director and client director at Core’s Spark Foundry. She also worked overseas, as an account director and implementation planning and investment manager at ZenithOptimedia and GroupM’s MediaCom […]
Micromedia unveils first solar poster
Ireland’s first viable, zero carbon emission illuminated billboard has been unveiled at 151 Pearse Street in Dublin city. Incurring zero energy costs, the lighting for the display billboard is fully powered by solar energy and operates independently of the grid. The project, the first of its kind in the country, is an initiative of Micromedia, […]
Durex ads highlight ill-fitting condoms
A thought-provoking out of home campaign is currently doing the rounds in Dublin aimed at drawing people’s attention to Durex’s Sensations condom. The billboards deliberately don’t fit within the site frame to let people know that they could be using ill-fitting condoms. The campaign, rolled out by Headcase Marketing and Zenith, show giant condom wrappers […]
EV launches drive OOH market in Q1
Out of home advertising for new electric vehicles in the first quarter of the year increased the market’s display value by 60 per cent, PML Group reports in its first quarterly Watch bulletin. New EV marques launched included the Opel Mokka, Fiat 500e, Toyota C-HR, and ORA Funky Cat. SIMI said new car registrations for […]
Public House makes Biden’s visit Epic
The Public House and Epic The Irish Emigration Museum welcomed the 46th President of the United States of America by bringing him up to speed on an ancestral curse. The visit of an Irish US president is massive news for a museum dedicated to the history of Ireland’s emigrants. The museum gave President Joe Biden […]
PML announces Impact 2023 winners
PML Group has announced Ireland’s top out of home campaigns for 2023 with McDonald’s, Bank of Ireland and Guinness among the winners. The OOH agency partnered with Ipsos to research the effectiveness of more than 800 outdoor campaigns last year. The 12 winners are drawn from various categories, including finance, telco and retail and confectionery. […]
Tesco’s funny lines highlight new store
To celebrate Tesco’s new store launch in Dublin’s Portobello, its creative agency, Bartle Bogle Hegarty (BBH) Dublin, has launched a new piece of media – a bespoke projector – to make sure the whole neighbourhood knows its location. Charlemont Square is a new Dublin development, in an area with lots of footfall. But its new […]
JCDecaux to seek Dublin Bikes extension
JCDecaux is to seek an extension to the planning in order to continue to fund the public amenity contract which includes the Dublin Bikes scheme, Marketing.ie. has confirmed. The company was given the go-ahead by Dublin City Council (DCC) in 2007 to install more than 70 advertising panels in exchange for the provision of 450 […]
Global roll out digital bus ads in Belfast
Entertainment and media group Global have partnered with Translink to trial the first digital bus advertising screens on public transport on the island of Ireland. The new format is being installed on the pedestrian-facing side of double decker buses in place of the traditional SuperSide on the new zero-emission battery electric vehicles servicing Belfast city. […]
