Ireland’s first viable, zero carbon emission illuminated billboard has been unveiled at 151 Pearse Street in Dublin city. Incurring zero energy costs, the lighting for the display billboard is fully powered by solar energy and operates independently of the grid. The project, the first of its kind in the country, is an initiative of Micromedia, […]
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Durex ads highlight ill-fitting condoms
A thought-provoking out of home campaign is currently doing the rounds in Dublin aimed at drawing people’s attention to Durex’s Sensations condom. The billboards deliberately don’t fit within the site frame to let people know that they could be using ill-fitting condoms. The campaign, rolled out by Headcase Marketing and Zenith, show giant condom wrappers […]
EV launches drive OOH market in Q1
Out of home advertising for new electric vehicles in the first quarter of the year increased the market’s display value by 60 per cent, PML Group reports in its first quarterly Watch bulletin. New EV marques launched included the Opel Mokka, Fiat 500e, Toyota C-HR, and ORA Funky Cat. SIMI said new car registrations for […]
Public House makes Biden’s visit Epic
The Public House and Epic The Irish Emigration Museum welcomed the 46th President of the United States of America by bringing him up to speed on an ancestral curse. The visit of an Irish US president is massive news for a museum dedicated to the history of Ireland’s emigrants. The museum gave President Joe Biden […]
PML announces Impact 2023 winners
PML Group has announced Ireland’s top out of home campaigns for 2023 with McDonald’s, Bank of Ireland and Guinness among the winners. The OOH agency partnered with Ipsos to research the effectiveness of more than 800 outdoor campaigns last year. The 12 winners are drawn from various categories, including finance, telco and retail and confectionery. […]
Tesco’s funny lines highlight new store
To celebrate Tesco’s new store launch in Dublin’s Portobello, its creative agency, Bartle Bogle Hegarty (BBH) Dublin, has launched a new piece of media – a bespoke projector – to make sure the whole neighbourhood knows its location. Charlemont Square is a new Dublin development, in an area with lots of footfall. But its new […]
JCDecaux to seek Dublin Bikes extension
JCDecaux is to seek an extension to the planning in order to continue to fund the public amenity contract which includes the Dublin Bikes scheme, Marketing.ie. has confirmed. The company was given the go-ahead by Dublin City Council (DCC) in 2007 to install more than 70 advertising panels in exchange for the provision of 450 […]
Global roll out digital bus ads in Belfast
Entertainment and media group Global have partnered with Translink to trial the first digital bus advertising screens on public transport on the island of Ireland. The new format is being installed on the pedestrian-facing side of double decker buses in place of the traditional SuperSide on the new zero-emission battery electric vehicles servicing Belfast city. […]
Global retains €45m CIÉ contract
Global Media & Entertainment (Ireland) has retained the CIÉ Outdoor Advertising contract following a competitive public tender process. Valued at around €45 million, it is rated as Ireland’s most lucrative out of home (OOH) contract. The deal will run for a period of five years with an option for CIÉ to extend the contract for […]
Love Irish Food launches award
Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
First poster to catch lung cancer
As part of their campaign for Lung Cancer Awareness Month taking place throughout November and to bring down the high lung cancer death rate through better awareness of symptoms, the Marie Keating Foundation has created the first poster to catch lung cancer. The campaign was devised and rolled out by The Brill Building and the […]
PML marks 40 years with 4T campaign
PML Group has marked four decades in business by running their own national out of home campaign across various formats and sites. The 4T initiative was developed in-house by PML Create design team deploying the group’s Mind, campaign planning and audience optimisation, Maps, along with the specialist’s inventory and audience visualisation tool. The agency’s Innovate team […]
Global Ireland wins best small workplace
Out of home company Global Ireland has been named the winner of this year’s best small workplace in Europe. Great Places to Work ® identifies the best workplaces in Europe by analysing workplace programmes and surveying staff. The ranking is based on the confidential survey data representing 1.4 million employees from over 3,000 companies. Global […]
