Gabrielle Robitaille, digital policy manager at the World Federation of Advertisers, is the guest speaker at the AAI Toolkit webinar on Tuesday, March 30. With legislative changes in digital advertising in the pipeline, Robitaille will provide an overview of the latest developments including moves to regulate online platforms and how these could result in more […]
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King to step down from strategic role at Bord Bia
Bord Bia’s director of strategic insight and planning Helen King is to leave the State body responsible for promoting Irish food, drink and horticulture after almost two decades. She told Marketing.ie that she intends to pursue other interests. A highly-regarded strategist and planner, King first joined Bord Bia in 2002 as head of consumer insight […]
DMG rolls out tribute magazine to Irish nurses
DMG Media Ireland is launching The Pulse, a special 64-page magazine dedicated to the work of Ireland’s 78,000 nurses and midwives during the pandemic. It will be on sale for €2 in almost 5,000 retailers across the country from Saturday, March 20, for two weeks. All advertising and revenue from sales will go towards a […]
Heineken’s new ad to debut during rugby game
Heineken will screen its new TV ad during Ireland’s Six Nations game against England at the Aviva Stadium at 4.45pm tomorrow. Created by Publicis Dublin with South Africa-based Karien Cherry directing, ‘The Perfect Match’ plays on rugby rivalry and follows three couples, pitted against each other as their teams face off and their relationships take […]
Sky’s Now TV to rebrand as Now
A nationwide campaign to relaunch Now TV as Now will be rolled out this month. The ‘Welcome to Now’ campaign will run across TV, digital channels and out of home (OOH) advertising. A streamlined identity, with a new green colour palette, makes use of a graphic illumination on the ‘O’ – a portal to showcase […]
IDA campaign plants seeds in FT cover wrap
A global campaign for IDA Ireland created by BBDO Dublin and Core media agency Zenith will include a cover wrap on the Financial Times newspaper this St Patrick’s Day. FT readers will be able to plant seeds embedded in the cover. The idea behind the campaign is to encourage business decision makers to choose Ireland […]
Abrahamson names Virgin’s short film winners
The winners of the Virgin Media Discovers short film competition were announced by director Lenny Abrahamson on Virgin Media Television’s Box Office show hosted by Lisa Cannon. Young filmmakers Allie O’Rourke and Becky Cheatle with their project ‘Punch Line’ and Rehan Ali with his project ‘Water Under The Bridge’ will share the €60,000 prize fund. […]
Creatives roll out search for all sorts of Paddies
This St Patrick’s Day, creative agency The Brill Building is launching award-winning filmmaker and photographer Ross O’Callaghan’s search for men named Paddy, Pat and Patrick from all walks of life for portraits to capture what it’s like to identify as Irish and male in today’s Ireland. The project’s aim is to challenge the stereotype of […]
Tesco salutes frontline staff in ads
As Ireland marks one year since the beginning of the Covid-19 pandemic, Tesco has launched an advertising campaign to recognise some of its frontline staff who have gone the extra mile in local communities. Operating in a much changed environment since last March, Tesco staff have worked to ensure that groceries are available to customers […]
Cunningham replaces Ní Laoire in BBDO role
BBDO Dublin has appointed Katie Cunningham as head of account management in place of Caitríona Ní Laoire who left the Omnicom agency to join Core Creative in charge of brand development. Cunningham, a barrister by training, joined BBDO from Rothco | Accenture, two years ago during which time she has worked on the Tourism Northern Ireland […]
Byrne to head up Reach’s new commercial unit
Reach, which now counts the Irish Daily Star within its stable of newsbrands alongside the Irish Daily Mirror, is to establish a single buying point for both daily newspapers. The joint print offering will be known as ‘The Morning Market’ and the publisher says advertisers will now be offered a combined reach of 222,000 readers going […]
Virgin invites sealed bids for Love Island
Virgin Media Solutions (VMS) has released the sponsorship package for this year’s Love Island TV series after it was confirmed recently that the reality show would go ahead this summer with an extended run. VMS has released a commercial package around the show, including sponsorship, and is inviting Irish advertisers to put in sealed bids […]
Core predicts nine point increase in ad spend
There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
