Blog RSS feed for this section

BBDO Dublin kicks off GAA campaign

‘When It’s Club, It Lives Forever’ is the new slogan for this season’s AIB GAA Club Championship campaign across TV, radio, out of home (OOH), press, social and digital. Created by BBDO Dublin, the first wave will support the championship’s provincial finals and run until the finals in January, with a focus on the role […]

News Ireland’s Mark Tighe was voted Ireland’s top journalist at the NewsBrands Ireland Journalism Awards. Tighe was also named top news reporter and saluted for scoop of the year for his Sunday Times reports into the FAI and its former CEO, John Delaney. Staff writers, reporters, columnists and freelancers were honoured in 25 categories. Reporter, […]

The Black Friday shopping craze has been embraced by Irish consumers with many saying they are on the lookout for the best deals on offer, particularly electronic goods and fashion. Research by PML Group points to the shopping intentions of Dubliners on Black Friday. The study found that 40 per cent of Dublin adults will shop […]

Irish whiskey producer Bernard Walsh has a tiger by the tail and he is not letting go. The tiger is Martin Scorsese’s new movie, The Irishman, starring Robert De Niro and Al Pacino (above), and the tail is his own whiskey brand which shares the same name. Walsh is doubling down on his own movie […]

The Shark Awards and the Association of Advertisers in Ireland (AAI) have joined forces to host an event called ‘Après Advertising: Where can the skills you learn in advertising and marketing take you next?‘ The evening will see a screening of Donal Moloney’s short film, Ad Men in Sheds, with two of the featured ad […]

Pinergy has extended its ties with Munster Rugby as the club’s energy partner until the end of the 2021 season for an disclosed sum. The deal is in its sixth season. Pinergy will again activate its sponsorship through the #WeAre16 campaign, with new initiatives for fans, including heated zones in Thomond Park before kick-off, at […]

Ireland’s TV companies and TAM Ireland is running a new campaign to promote the effectiveness of TV advertising. As from today, the new campaign will be broadcast across RTE, Virgin Media Television, TG4, Sky Media, Viacom, Channel 4 and Eir Sport channels from 7.30pm onwards and will run for three weeks with other bursts in […]

Skoda Ireland has announced a new age diversity initiative called ‘Simply Older, Still Clever’, which is a play on the brand’s Simply Clever tagline. The Czech Republic car brand aims to recruit older individuals who may have previously worked in the motor industry. The initiative is fronted by hotelier and TV personality Francis Brennan, an advocate […]

Diageo has hired local creative agency Boys + Girls to create a new out of home, digital and social ads for Smithwick’s ale. The new ads mark a return to Ireland for the red beer after some years exclusively with DDB’s Adam & Eve in the UK. Amidst the sea of sameness of yellow lagers, […]

The Marketing Society Future Council’s festive event ‘How to Crack Christmas’ returns with a celebration of popular Christmas ads. Guinness ‘Home of the Black Stuff’, Coke’s ‘Holidays Are Coming’ and the iconic John Lewis ads come to mind. Sponsored by Dublin Live, the event is in the Tramline venue in Dublin city next Thursday from […]

Creative ad agency Boys + Girls has announced that it has a new advertising and brand-building philosophy embodied in the mantra of ‘Entertain or die!’ A decade after opening its doors, the partners at Ireland’s biggest independently-owned agency asked themselves the question: “What’s next?” Answer: producing entertaining ads that engage consumers. They believe it is […]

New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only eight per cent of them globally think that three quarters or more of the information they get from social media is true, findings from ‘Wave X – Remix Culture’, the 10th global social […]

David Drohan has been confirmed as the new chief financial officer (CFO) at BBDO Dublin. He replaces Allen Kiernan who has been with the agency, formerly known as Irish International, since 1991. Drohan joins from NextRoll – formerly Adroll – where he was financial director since 2016. Prior to this, he was group financial controller […]