BBDO Dublin kicks off GAA campaign

‘When It’s Club, It Lives Forever’ is the new slogan for this season’s AIB GAA Club Championship campaign across TV, radio, out of home (OOH), press, social and digital. Created by BBDO Dublin, the first wave will support the championship’s provincial finals and run until the finals in January, with a focus on the role GAA clubs play in communities.

Julie Manahan, marketing manager, GAA, said the ads look to capture the essence of belonging to a club. “We know that for players, the heart of their lifelong GAA belonging is with their club,” Manahan said. “The creative represents all those club championship moments and players that are remembered forever within their communities,” she added.

‘When it’s Club, It Lives Forever’ sits within the ‘Where We All Belong’ GAA brand campaign, launched earlier this year, which celebrates belonging and features all the people that make the GAA what it is. It provides a creative opportunity to take the club off the pitch and put it back into the parish where everyone involved gives it their all.

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