Disney’s live-action remake of The Lion King has overtaken Avengers: End Game to become highest-grossing film of 2019 in the Republic of Ireland taking €6.44 million at the box office. The remake has accounted for around one million cinema trips since its release in mid-July. The movie, which split film critics, is now the fourth […]
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Pittman to head up Unilever Ireland
Emily Pittman has been appointed by as vice president and general manager for Unilever Ireland. Based in Citywest in Dublin, Pittman will be responsible for growing Unilever’s business in Ireland and will lead the Irish sales and marketing team, reporting to Sebastian Munden, Unilever’s European vice president and the group’s UK and Ireland general manager. […]
An Post Insurance delivers new ads
Following its recent rebrand to An Post Insurance, An Post’s insurer subsidiary has released a new identity and messaging with a national advertising campaign. Over the next five weeks, one new 30-second and two new 20-second TV commercials will air on RTE, TV3, Sky and select VoD channels. Created by JWT Folk, the campaign theme […]
Remington launches branded Man U merchandise
Remington and Manchester United Football Club have teamed up to launch branded merchandise. A new venture for Remington, the range includes grooming and hair styling products in club colours and with the Man United crest. The electric shavers, beard trimmers, hairdryers, clippers and stylers can be bought online and from Irish electrical retailers. To mark […]
Boys+Girls has a shot at top award
Boys+Girls has been shortlisted for agency of the year in the prestigious Shots awards. Now in its eight year, Shots celebrates the best creative work from agencies around the world. Boys + Girls are up against adland heavyweights Adam & Eve DDB, BBH, Lucky Generals and Virtue Worldwide. The awards will take place in London […]
Bank of Ireland cuts ties with TBWA
Bank of Ireland and TBWA\Dublin are to go their separate ways as the bank explores options in relation to its creative agency roster. The bank continues to use Oliver as its in-house agency, along with other local agencies. However, industry sources have indicated to Marketing.ie that TBWA\Dublin is no longer part of the bank’s agency […]
Russell signs up to Red Rage
Irish director Stevie Russell has joined the roster of Dublin production company Red Rage. Russell is a previous winner of the Cannes young directors academy and has worked at home and abroad developing a portfolio of commercials, music video and film work. He has directed commercials for Heineken’s Orchard Thieves, Ford, Tourism Ireland, Danone and […]
McCabe joins Cogs & Marvel to steer strategy
Events agency Cogs & Marvel has appointed Aisling McCabe as strategy director to the team at its Dublin-based office for Europe, the Middle East and Africa (EMEA). McCabe has experience working with international clients and brands and the plan is for her to lend her strategic nous to strengthen the business and expand the agency’s […]
Wide Eye Media helps fight against child hunger
Cinema sales house Wide Eye Media (WEM) is providing a helping hand to children around the world by joining the next phase of Feed our Future, the global cinema ad campaign that shines a light on the UN World Food Programme (WFP) life-saving work on the frontlines of global hunger. The ad will air on […]
Marketer award entry deadline 5pm today
Those wishing to enter this year’s Marketer of the Year (MotY) award are reminded that the deadline is 5pm today. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, […]
D’Arcy joins Brightwater as commercial director
Former Leinster and Ireland rugby player Gordon D’Arcy has joined the Brightwater recruitment group as commercial director. Based in Dublin’s Merrion Square, Brightwater also has offices in Cork and Belfast. Managing director Barbara McGrath said D’Arcy’s appointment was part of the company’s strategy of doubling in size in the next three years. Last year, the […]
Sponsorship issues to be discussed in November
Following a record-breaking year for sponsorship investment estimated to reach €226 million in 2019, Onside and the Marketing Institute (MII) again join forces to host the ‘Who Won Sponsorship Series 2019’ at the Aviva Stadium on Wednesday, November 20. The event combines a review of events that attracted significant sponsorship in Ireland this year. The […]
Zurich uses voice for education cost checks
Zurich has become the first insurer in Ireland to leverage the capabilities of digital voice assistants, such as Google Home and Amazon Alexa, allowing parents to get a quick estimate of the likely cost of their children’s education. Zurich is responding to a growing use of voice assistants, with research showing half of online consumers […]
