Londis has launched a new campaign. The independent retail group is said to be investing over €1 million in the campaign over the next year, which includes TV, digital and in-store promotion. The through-the-line campaign, which highlights what makes Londis different to other stores, starts with a 40-second TV ad. The ads emphasise the brand’s […]
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Ryanair takes aircraft ads
Ryanair is offering businesses the chance to advertise their brand on its fleet of 303 Boeing 737-800 aircraft. Companies can have their brand featured on four different locations on the Ryanair aircraft, including on the inner and outer winglets, front fuselage and rear fuselage, for a year. The low cost airline, run by Michael O’Leary […]
Subway goes with Pembroke
The Subway sandwich franchise company has appointed Pembroke Communications to handle its public relations in Ireland. Pembroke is being hired to work on consumer, corporate, public affairs and sponsorship activity across its 100-plus store network. Pembroke’s deputy managing director Alan Tyrrell (pictured above) will lead the account with support from Sarah Wagstaff’s consumer team at […]
KBC sees creative pitches
KBC Bank has invited five agencies to make creative presentations. The bank’s head of brand and marketing Aidan Power (pictured), who joined the company from EBS Building Society last year and is the new president of the Association of Advertisers in Ireland (AAI), has lined up three Dublin agencies – Boys and Girls, Chemistry and […]
Setanta rolls out football line-up
Setanta Sports has confirmed the first of their 71 exclusively live Barclays Premier League games for the 2013/14 season which for the first time includes 12:45 Saturday kick-offs on BT Sport. Fans of Ireland’s most supported Barclays Premier League clubs can look forward to Setanta and BT Sport’s first selections as Manchester United, Liverpool and […]
Irish consumers rise and shine with mobile phones
Three quarters of smartphone users check their mobiles before getting out of bed, new research from O2 Media shows. O2 Media, Telefonica’s mobile media arm of O2 Ireland, recently bought by Hutchison Whampoa’s Three, has produced an infographic based on a survey into the smartphone habits of its customers. The study points to how mobile […]
ICAD bells ring for Ogilvy
Ogilvy’s work for the ISPCC has scooped another industry honour by bagging two gold bells at the Institute of Creative Advertising & Design (ICADs) awards in the Guinness Storehouse last night. ‘Stupid Little Bitch’, created by Des Kavanagh and Laurence O’Byrne, followed up its bronze radio win at Cannes, with a gold in TV and […]
Tighe to run IRS
David Tighe is the new chief executive of Independent Radio Sales (IRS), Marketing.ie has learned. Tighe was the first boss of Dublin rock music station Radio Nova before he was replaced by director Kevin Branigan. Before that, he spent seven years with the UTV-owned Limerick’s Live 95FM. He worked with Emap in the UK. He […]
Sky adds UKTV’s Watch
Sky Media Ireland (SMI) now handles sales of UKTV’s Watch entertainment channel. Watch premieres “out-of-the-ordinary programming”, including fantasy and sci-fi dramas such as Grimm, Beauty and the Beast, Primeval: New World, Perception and Sanctuary. It showcases series like Doctor Who, Torchwood and Paranormal Witness. It commissioned the multi-award winning Dynamo Magician Impossible. Formed in 1997, […]
Beat 10 years on air
Beat 102-103, the regional radio station broadcasting in Wexford, Waterford, Kilkenny, Tipperary and Carlow, celebrates 10 years on air this July. In that time, Beat has become the top station in the south east and now attracts 151,000 weekly listeners, up 16,000 listeners in the last year. The station’s most popular shows include Beat Breakfast […]
Blaney to head up McCannBlue
McCann Dublin and Blue Cube have merged to form a new agency operating under the name McCannBlue. From July 15, the new agency will be based in Grand Canal Dock. In a statement announcing the move, it was said “McCannBlue is not a digital agency. Nor an agency with digital capability. But a creative agency for […]
Radio again airs its wares
RTE and Ireland’s independent radio stations have combined to run a new episode in the series of radio promotion campaigns. If You Want to Be Heard is the theme of the fifth annual Choose Radio push urging advertisers to invest in radio by showing its power and reach. Jointly developed by the Independent Broadcasters of Ireland […]
O'Meara to chair ASAI
Former Young’s boss Sean O’Meara is to replace Ed McCumiskey as board chairman of the Advertising Standards Authority of Ireland (ASAI) at the start of July. O’Meara joined Youngs in 1986 as an account director and served on the board. Four years later, he became managing director. In 1994, he was made CEO and chairman […]
