Bord Bia has moved its creative and media accounts following a summer review. Irish International has been appointed to handle Bord Bia creative work, while Mindshare will handle media buying and planning, a spokesperson for the national food and drink marketing board confirmed to Marketing.ie. Cawley NeaTBWA, Chemistry, DDFH&B and the incumbent, McCannBlue, all presented […]
Blog RSS feed for this section
Guinness Projects ad debuts tonight
Diageo has announced details of its new Arthur Guinness Projects (AGP) campaign which debuts on RTE 1 at 7.45pm tonight. AGP aims to celebrate the next generation of creative talent in Ireland. Devised by London agency AMV BBDO, the ad was shot in Ireland and showcases AGP applicants from the worlds of food, arts, sport and music; […]
Sweet win for Irish International
Irish International has been appointed as the lead shopper agency for Mars in Europe in one of the most significant international contacts won by an Irish agency. The appointment covers shopper marketing work for Mars and Wrigley, including M&Ms, Snickers, Twix, Extra, Orbit, Dolmio, Uncle Ben’s, Pedigree and Whiskas. The account could mean a seven […]
Setanta launches highlights shows
Setanta Sports will launch its new Barclays Premier League highlights this weekend. Premier League Central goes out at 8.30pm on Saturday with a second highlights show at 10.30pm on Sunday on Setanta Ireland. The Saturday show will be presented by Setanta’s Connor Morris, who will be joined by studio guests former Charlton and Ireland midfielder […]
Kinsella joins Marketer of the Year
AIB group marketing director Tom Kinsella is to help judge this year’s Marketer of the Year entries. Kinsella moved to AIB from Diageo last year. He was global marketing director for Baileys for over four years and held various other senior brand and advertising roles with the British drinks giant. He joins the judging panel, […]
A quarter of Kenny listeners could defect to Newstalk
Research conducted this week by Core Media claims that a quarter of the current Pat Kenny audience on RTÉ Radio 1 is at risk and could move over to his new show on Newstalk. This increases to 52 per cent of Kenny listeners when those who are ‘somewhat likely’ to move channels are included. Based […]
Musgrave drops Superquinn brand
Musgrave is to change the name of its Superquinn stores to SuperValu from next February. Due to a reorganisation in Superquinn, 102 staff will be made redundant in the next 18 months, reducing the workforce to 2,500 employees in 222 stores. As well as the name change, SuperValu plans to invest €10 million to complete […]
M&S to close four Irish stores
Following a strategic store review, British high street retailer Marks & Spencer is to close four of its stores in the Republic of Ireland in the coming weeks resulting in 180 redundancies, the company has confirmed in a statement issued by its PR agency, WHPR. The four stores which are due to close their doors […]
Shuttle bus for Dublin Horse Show
During this year’s Discover Ireland Dublin Horse Show which starts tomorrow and runs until Sunday at the RDS, attendees will be able to avail of the park ’n’ ride acility managed by parkbytext™, which will be in operation from Muckross College Park, Donnybrook, Dublin 4 and UCD, off the N11. A shuttle bus will run […]
Kenny leaves RTE for Newstalk
RTÉ has confirmed that broadcaster Pat Kenny will not be renewing his contract with RTÉ and is leaving the station to join Newstalk 106-108FM. Kenny (pictured above right, with John McColgan), will host a news and current affairs show from 10am to 12.30pm weekdays from September 2. Kenny joined RTÉ as a part-time radio announcer in […]
IAPI launches mentoring programme
The Institute of Advertising Practitioners in Ireland (IAPI) has launched ‘Mad World Up Close’, a mentoring programme aimed at helping young IAPI members in their professional development and overall understanding of the advertising business. The programme will provide career guidance and expertise through 12 mentors, who are all volunteering their time. In a statement issued by […]
RTE Radio has grounds for hope
RTE Radio has made some ground in the year to the end of June, the latest Joint National Listenership Research (JNLR) shows. On RTE Radio 1, Morning Ireland and the News at One had increases of 6,000 and 8,000, bringing their respective audiences up to 450,000 and 365,000. Pat Kenny (above) was unchanged at 328,000. […]
