Canterbury has signed a four-year extension with the Irish Rugby Football Union (IRFU) as the kit provider to the Ireland rugby teams until the end of the 2028 season. The new deal includes men’s, women’s, underage and Sevens squads. The first contract ran from 2000 to 2009. The current deal, running from 2014, has delivered […]
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Eoghan Corry acquires TravelExtra
Travel and tourism publication TravelExtra has been acquired from Business Exhibitions by travel journalist Eoghan Corry for an undisclosed sum. TravelExtra was founded in 1995 by Gerry O’Hare, former travel correspondent of the Irish Press, and Tony Barry, former travel editor of the Evening Herald, with the assistance of Anne Cadwallader and PR man John […]
Radiocentre Ireland to host Field event
Peter Field, renowned for his work on advertising effectiveness, will present the latest findings on how advertising works at a breakfast event hosted by Radiocentre Ireland. The presentation will look at best practice in brand building and it will be the first time that some new data has been updated and published. Peter Field is […]
Ryan joins Publicis from F&B Huskies
Thomas Ryan has joined Publicis Dublin as social and content director. He has nine years experience in social and digital content. He was head of social at F&B Huskies since 2018. He also led social teams at Circulate and BBDO Dublin. Among the accounts he has worked on are Fáilte Ireland, Allianz Ireland, Nissan, Virgin […]
Bauer acquires Media Central
Bauer Media Audio Ireland has acquired the Media Central sales house. Media Central is a cross platform advertising media sales agency, with a reported reach of nearly 2.3 million listeners every week. The agency currently represents Bauer brands Today FM, Newstalk, 98FM, Spin, Red FM, Off The Ball and AudioXi. The new deal is an […]
IAPI announces Effie awards shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the shortlisted entries for Effie Awards Ireland 2023 which this year’s judges have decided show exceptional creativity, strategy and effectiveness in the field of marketing communications. Agencies, clients and brands are in the process of showcasing Ireland’s finest advertising work, emphasising the power of innovative […]
Folk adds UCD creative account
Following a contest, Folk Wunderman Thompson has been awarded the account for University College Dublin. The business was previously handled by Javelin. Folk will lead the strategic and creative development of brand and student marketing campaigns for the university. UCD is Ireland’s largest university with over 38,000 students, including over 9,000 international students from over […]
Jedward get serious in gas safety ads
Jedward confirm they are not breaking up, but urge consumers not to risk using a handyman in carrying out any gas work. The twin singers have been hired by Gas Networks Ireland for the Commission for Regulation of Utilities (CRU) to hammer home the safety message of only ever hiring a registered gas installer to […]
Boys+Girls to deliver for An Post
Boys+Girls has won the An Post account following on from their recent Musgrave win. The An Post business comprises mails with work for Advantage Card, stamps and the new digital stamp. The retail side of the business includes An Post Money, foreign exchange and post office banking. Marketing operations includes a brand team led by […]
Sky tests new tool with Maxi Zoo
Sky Media has launched Viewing Passions, a new targeting tool using Sky’s first party data to create audiences based on viewing to a particular show or channel genre. From home improvement enthusiasts to movie buffs, from horse racing fans to food lovers, Sky Media identifies the heaviest viewing cohorts to any channel, programme or genre, […]
An Posts wraps up book awards deal
An Post has renewed their headline sponsorship agreement with the Irish Book Awards. The company first sponsored the awards in 2018 and this new deal, of which the details were not disclosed, runs until 2025. Now in its 18th year, the awards celebrate and promote Irish writing to readers nationwide. Each year it brings together readers, […]
Mediahuis study highlights digital bias
New research by Mediahuis shows that two in three adults engage with digital news apps and sites at least once a week. The ratio increases to seven in 10 adults over 45 years of age. While four in 10 (39 per cent) read the newspaper more than once a week, the figure rises to 48 […]
BBDO homes in on EBS mortgages
BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]
