Creative advertising and branding agency Dynamo has launched a mortgages campaign for new client Avant Money, through- the line activity which includes a series of out of home (OOH) executions and social and display. The visual and sound design employ an old-versus-new theme, with outdated type and SFX being juxtaposed with brighter, bolder and more […]
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Sky hires Keane for mobile launch
Sky Ireland has rolled out a Sky Mobile campaign, ‘Expect More’, fronted by former footballer and TV pundit Roy Keane. Created by Core Creative, the campaign focuses on fun and quality rather than listing benefits. Sky Mobile’s brand proposition has been built on the basis of providing a service that is fair, flexible, and transparent. […]
FM104 signs up to Dublin GAA
Dublin GAA and FM104 have formed a partnership allowing the News Corp-owned music station become the official Dublin GAA media partner. No details of the value of the deal, real or contra, were disclosed. FM104 will promote GAA events and news across men’s and ladies football, hurling and camogie. The station’s coverage will feature on-air […]
Penneys launches breast cancer campaign
Primark, owner of the Penneys retail, brand, has launched ‘We’re with you’ campaign in support of Breast Cancer Awareness month. ‘We’re With You’ features women from five countries, including Ireland, who each have been affected by breast cancer. Penneys has rolled out a 37-piece collection, designed to support those affected by breast cancer. The retailer […]
BoyleSports backs VMTV’s Big Brother
Betting company BoyleSports is to sponsor the new series of the Big Brother reality show on Virgin Media Television (VMTV). The series kicks off this Sunday (October 6) at 9pm on Virgin Media Two and Virgin Media Play. No details of the value of the deal were disclosed. The six-week sponsorship partnership includes idents around […]
Marketing Society calls for research entries
The Marketing Society is calling for entries to this year’s Research Excellence Awards (REA). The winners will be announced at the society’s Christmas lunch in the Shelbourne Hotel on Friday, December 6, following which they will present their case studies the following month. The REA line-up of award sponsors are DMG Media Ireland, Global, Mediahuis, […]
Walls to head up National Dairy Council
Emma Walls, commercial director of Offaly-based yogurt producer Glenisk, has been confirmed as the new chief executive officer (CEO) of the National Dairy Council (NDC). She replaces Zoe Kavanagh who was 13 years in the job and is now CEO at Repak. Walls began her career in PR at Ogilvy’s Wilson Hartnell (WH) agency. She […]
Accountant Online revamped as Kinore
Former Chemistry managing director Ray Sheerin developed the strategy for the new identity for Kinore, formerly known as Accountant Online. Michael Basset of Neat Design handled the identity, logo and brand guidelines. The rebrand reflects Kinore’s expanded service offerings and its vision for growth. The event was marked by by an interview by Andrea Gilligan, host […]
Some spaces still available for radio seminar
Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event next week. The seminar will feature Robert Heath, author of The Hidden Power of Advertising. Strategist and co-founder of Craig+Bridget Craig Mawdsley will talk about attention and whether it really matters for brands. There will also be a focus on effectiveness where Bridget Angear (Craig + Bridget) […]
TPH steers rebrand for CarsIreland.ie
Creative agency The Public House (TPH) has rolled out new brand positioning for CarsIreland.ie. Buying a used car is often a stressful and time-consuming exercise. Many people care more about a car’s colour or the knowledge it can accommodate a baby seat than engine sizes, emission statistics or finance. TPH devised a message which allowed […]
Mindmap announces change in ownership
Creative agency Mindmap, which celebrates 20 years trading in 2024, has new owners following confirmation by its founder, Frank Neary, that he has stepped down as managing director. The agency specialises in pharmaceutical and healthcare advertising. as well as working with international food and consumer brands. Two years ago, Mindmap separated into two entities, with […]
Walsh celebrates 40 years with rebrand
Walsh:PR, one of Ireland’s most trusted and established PR agencies, marks 40 years in business by rebranding to Walsh – communication with purpose. Founded in 1984 by Jim Walsh, now executive chairman, and more recently headed by managing director Caroline Heywood, the independent agency is respected for its award-winning work across the sectors of food, health, […]
Ipsos B&A to host global trends webinar
Research agency Ipsos B&A will host a webinar on global trends and how they are how they are manifesting in Ireland. The presentation, entitled ‘In Search of a New Consensus: From Tension to Intention’, will feature insights by two of the agency’s expert researchers, Davina O’Donoghue and Kieran O’Leary. Before returning to Dublin, O’Donoghue spent […]
