Bauer Media Audio Ireland has acquired the Media Central sales house. Media Central is a cross platform advertising media sales agency, with a reported reach of nearly 2.3 million listeners every week. The agency currently represents Bauer brands Today FM, Newstalk, 98FM, Spin, Red FM, Off The Ball and AudioXi. The new deal is an […]
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IAPI announces Effie awards shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the shortlisted entries for Effie Awards Ireland 2023 which this year’s judges have decided show exceptional creativity, strategy and effectiveness in the field of marketing communications. Agencies, clients and brands are in the process of showcasing Ireland’s finest advertising work, emphasising the power of innovative […]
Folk adds UCD creative account
Following a contest, Folk Wunderman Thompson has been awarded the account for University College Dublin. The business was previously handled by Javelin. Folk will lead the strategic and creative development of brand and student marketing campaigns for the university. UCD is Ireland’s largest university with over 38,000 students, including over 9,000 international students from over […]
Jedward get serious in gas safety ads
Jedward confirm they are not breaking up, but urge consumers not to risk using a handyman in carrying out any gas work. The twin singers have been hired by Gas Networks Ireland for the Commission for Regulation of Utilities (CRU) to hammer home the safety message of only ever hiring a registered gas installer to […]
Boys+Girls to deliver for An Post
Boys+Girls has won the An Post account following on from their recent Musgrave win. The An Post business comprises mails with work for Advantage Card, stamps and the new digital stamp. The retail side of the business includes An Post Money, foreign exchange and post office banking. Marketing operations includes a brand team led by […]
Sky tests new tool with Maxi Zoo
Sky Media has launched Viewing Passions, a new targeting tool using Sky’s first party data to create audiences based on viewing to a particular show or channel genre. From home improvement enthusiasts to movie buffs, from horse racing fans to food lovers, Sky Media identifies the heaviest viewing cohorts to any channel, programme or genre, […]
An Posts wraps up book awards deal
An Post has renewed their headline sponsorship agreement with the Irish Book Awards. The company first sponsored the awards in 2018 and this new deal, of which the details were not disclosed, runs until 2025. Now in its 18th year, the awards celebrate and promote Irish writing to readers nationwide. Each year it brings together readers, […]
Mediahuis study highlights digital bias
New research by Mediahuis shows that two in three adults engage with digital news apps and sites at least once a week. The ratio increases to seven in 10 adults over 45 years of age. While four in 10 (39 per cent) read the newspaper more than once a week, the figure rises to 48 […]
BBDO homes in on EBS mortgages
BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]
Nils Leonard to visit Dublin next month
Uncommon Creative Studio founder and former Grey London creative boss Nils Leonard will visit Dublin next month to address a seminar hosted by the Marketing Society and the Institute of Advertising Practitioners (IAPI). Leonard will share his insights and experiences spanning over 18 years in adland. He was Grey’s chief creative officer at a time […]
Business Post buys UK research agency
Red C Research owner the Business Post Group has acquired UK agency Relish Research for an undisclosed sum. Relish will join BPG as a sister brand alongside Red C, founded by Richard Colwell (pictured). The deal strengthens BPG’s presence in the UK market where Red C’s operation is managed by Richard Barton and Charlotte Butterworth. […]
Bauer Media to acquire iRadio
Bauer Media Audio Ireland has entered into an agreement to purchase iRadio, the youth music station operating in the North East, Midlands and North West for an undisclosed sum. The acquisition is subject to customary closing conditions, including regulatory approval. It will allow Bauer Media to extend its total weekly radio reach to almost 1.9 […]
Boys+Girls picks up Musgrave account
Boys+Girls has won the Musgrave account, which includes the SuperValu and Centra supermarkets and convenience stores. The appointment follows a three-way contest with BBDO and the incumbent, TBWA\Dublin. Pt78 was the pitch doctor. Boys+Girls has previous experience on the retail front having handled Superquinn and Aldi campaigns. Based in Portobello, Boys+Girls other clients include Bord […]
