Pearse McCaughey will chair the judging panel for the inaugural Irish Audio Awards launched by Radiocentre Ireland. The awards are supported by the Institute of Advertising & Design (ICAD) to “promote and encourage the highest standard of Irish audio creativity.” McCaughey headed up creative at Des O’Meara & Partners, Irish International (now BBDO Dublin) and […]
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Dentsu homes in on Christmas cost concerns
Concerns about the rising cost of living are impacting on Irish people’s intentions to spend on some categories this Christmas, Dentsu’s latest Pulse report shows. The categories include food and drinks consumed at home, heating the home and decorating it with Christmas lights. Around three-quarters of Irish adults are concerned about the rising cost of […]
Coke tops Brandshout poll for December
One of the world’s leading consumer brands most associated with Christmas, Coca-Cola, tops the Brandshout ad recall poll for December, up from 13th place in November. Coke/Diet Coke pipped SuperValu (sixth in November) to top the end of year survey with Dunnes Stores, Guinness and last month’s poll topper Lidl making up the top five. […]
TG4 presents Cusack’s story for Christmas
The life and times of one of Ireland’s finest actors, Cyril Cusack, features in a documentary on TG4 on Christmas Day. Cusack’s career began in the early days of Irish silent cinema and saw him conquer stage, screen and TV. Cusack appealed to many generations across his 75-year career. To some, he was the Irishman […]
Marketing Network adds four new accounts
Marketing Network have announced four new accounts – Tito’s Handmade Vodka, LeasePlan International, Burns Petfood and 67 Spritz. The PR team headed up by Valda Boardman work with LeasePlan on curated stakeholder events, including Fleet Summit Europe last month and an international customer event in Teelings Distillery. The group have launched creative and PR campaigns […]
Huskies wins Epica award for Allianz
In the Company of Huskies has won a global Epica award for its ‘The World’s Strongest Women’ campaign for Allianz Ireland. Launched in 1987, Epica is the only global creative awards judged by the press, with editors and relevant journalists from over 50 countries – an independent jury whose members combine public objectivity and experts […]
BBDO shares Simon’s worrying new message
BBDO Dublin has created a new campaign for Dublin Simon to highlight a major and unwelcome development in Dublin’s housing and homelessness crisis. Homelessness is now so commonplace that many people have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the higher number of elderly renters […]
Reach to roll out US operation next year
Reach plans to launch a dedicated US operation in 2023, with particular focus on growing its American audience for the Mirror, Express and a new online iteration of the Irish Star. Recruitment has begun across reporting, social media, multimedia and editor roles, for jobs to start in the new year. Current staff are also invited to […]
Public House creates Kahlúa global ads
Creative agency The Public House have helped the Absolut Company launch a new global campaign for Kahlúa. The ads get to the heart of the coffee liqueur’s brand’s playful personality, celebrating three serves: the espresso martini, frozen mudslide and white russian. The aim of the campaign is to reposition Kahlúa in the treat space for […]
Just Eat reunites Logan with McDonald’s
One of Ireland’s best known Eurovision singers Johnny Logan has been reunited with McDonald’s to launch the new McCrispy on the Just Eat food delivery platform. The new campaign features Logan, who first starred in McDonald’s Eurosaver ad in 2007, created by Cawley Nea\TBWA, tucking into the new McCrispy with a side of fries and a […]
Most Irish people won’t pay for Twitter
A study by Core shows that 92 per cent of the Irish people who use Twitter will not pay the €8 monthly subscription fee the company now owned by Elon Musk (pictured) plans to introduce. The latest Core Consumer Mindset report says that about 700,000 people in Ireland are said to use Twitter daily and […]
Eir to sponsor hurling for next five years
Mobile phone brand Eir is the new sponsor of the GAA Hurling All-Ireland Senior Championship for the next five years. The value of the deal was not disclosed. The French-owned company has been a partner of the GAA since 2011. Among those in Croke Park for the announcement were Limerick hurling captain Declan Hannon and […]
Folks earns new three-year Bord Gáis deal
Creative agency Folk Wunderman Thompson has been awarded a three-year extension to its current contract with Bord Gáis Energy (BGE). Folk will continue to provide BGE with strategic and creative in helping their client transform their offering and reposition from a company providing not just energy but also market solutions to their customers. Together with […]
