From today, publisher Independent News & Media (INM) will trade as Mediahuis Ireland. Further to the INM purchase by the Belgian-led Mediahuis European group from Denis O’Brien two years ago, the rebrand forms the next chapter for the Irish publisher. The rebrand is supported by a new brand positioning, using the tagline ‘Moving ideas forward’. […]
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ASAI appoints O’Gorman to chair ad complaints
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting high standards in marketing communications, has appointed Brian O’Gorman as the new chairperson of its complaints committee. He will replace Professor Bairbre Redmond, who is stepping down from the role in June after 17 years. The complaints committee is a completely […]
Sky to show animated Riverdance movie
Irish youngsters will be able to enjoy the wondrous spectacle of Riverdance soon as the cartoon version of the stage dance show will be screened exclusively in Ireland and the UK on Sky Cinema and Sky’s Now streaming service from Friday, May 28. Riverdance: The Animated Adventure was directed by Eamonn Butler and Dave Rosenbaum. […]
Cunningham in ad drive for Toyota
Game of Thrones star Liam Cunningham fronts a new TV commercial for Toyota Ireland. Created by Javelin, the ad is part of an integrated brand campaign for the Japanese car brand. The campaign, ‘You’ll Never Take a Wrong Turn with Toyota’, aims to dispel the confusion among new car buyers and presents the hybrid as […]
Reaper to talk at AAI’s next Toolkit
Behaviour & Attitudes managing director Luke Reaper will be the guest speaker at the Association of Advertisers (AAI) in Ireland Toolkit webinar at the end of May. Reaper will cover the ‘Sign of the Times’ survey recently published in the Irish Times Weekend Review, with some updates recently undertaken this month. The edition is an […]
TG4 appoints The Tenth Man for ads
The Tenth Man, the creative agency founded in 2018 by former Paddy Power head of mischief Ken Robertson, has been appointed to handle Irish language TV station TG4 following a competitive pitch. The account moves from Publicis, which has handled the business for 12 years and has rolled out numerous award-winning campaigns using the ‘Súil […]
Bord Bia appoints Connaughton for future talent
Ireland’s food, drink and horticulture marketing agency Bord Bia has appointed Karen Connaughton as its new industry talent manager with responsibility for its academy which aims to identify and develop future executive talent for the industry. Connaughton returns to Ireland from Bord Bia in the UK, where she has worked for the past five years. […]
Sutherland to address Marketing Institute CMOs
Ogilvy Group vice chairman and consumer behavioural expert Rory Sutherland will give the next CMO masterclass for Marketing Institute members on Wednesday, June 9. Sutherland regularly draws big audiences to his talks in Ireland as he shares many interesting insights and observations. He has been a guest at IAPI Adfx and TAM events in recent […]
Bord Bia claims top spot in reputation league
Ireland’s food, drink and horticulture marketing agency Bord Bia was voted the country’s top corporate brand in the 12th annual Ireland RepTrak study hosted by PR firm The Reputations Agency (TRA). Bord Bia was ranked as the most reputable organisation with a score of 85.1, for their role in bringing Irish produce to the world […]
Wilson Hartnell shortlisted for five Sabre awards
Top international PR awards show, the Sabres, has announced its 2021 EMEA finalists, with Ogilvy’s Wilson Hartnell shortlisted for five awards. Over 2,000 entries from across the EMEA region were assessed by a jury of 50 global leaders. Five of Wilson Hartnell’s campaigns for AIB, Along Came A Spider’s #20×20 campaign, Fáilte Ireland and Guinness […]
Orchard Thieves steals a lead with AR idea
Heineken’s Orchard Thieves Cider is rolling out an augmented reality (AR) experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass, stencilled on walls around the city, or on TV – the fox becomes a ticket for rewards. […]
Publicis gives gas safety ad an update
Gas Networks Ireland (GNI) have refreshed their gas safety messaging for the social age. The public will be familiar with a campaign that’s been running for five years where a reassuring GNI rep walks TV viewers through the steps to take ‘when you smell gas’. In the new ad, the steps are augmented by 3D […]
TRA to host online reputation event
PR agency The Reputations Agency (TRA) will host a free online event on driving reputation and organisational growth next Thursday. Some of Ireland’s foremost business leaders will share a vision for their organisations, including An Post CEO David McRedmond. The keynote address will be by John S Slattery, president and CEO, GE Aviation. Niamh Boyle, […]
