Dearbhla Meaney has joined DMG Media as group head of marketing. Meaney has over 20 years’ marketing experience. Her career began with Riverdance – The Show, where she was responsible for travelling with and co-ordinating over 200 cast and crew members in venues worldwide. Her expertise covers international event production and branding. She worked with […]
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Sexton again lines out for Mace
BWG’s convenience retail chain Mace has rolled out its latest TV ad fronted by Leinster and Ireland rugby player Jonathan Sexton to launch its a multi-platform campaign. The ad is a new take on Mace’s ‘Going the Extra Smile’. It focuses on the friendliness of store retailers and staff. Every time Sexton hears the word […]
Glenisk doubles up in new TV ad
It is not every day that a brand launches not just a new ad but adds a new word to the lexicon. To mark the launch of their environmentally-friendly packaging, Glenisk has created ‘Double Goodlier’. Focusing on consumer and environmental benefits, the ad doubles down on how much people may benefit from having a little […]
Hanratty promoted to Publicis board
Publicis Dublin’s head of strategic planning Chloe Hanratty has been appointed to the agency’s board of directors. Hanratty joined Publicis two years ago from Boys+Girls where she was senior strategic planner. Since then, the strategy team at Publicis has expanded to meet increasing demand for such services across the agency’s client base, most recently with […]
ASAI unveils new rules on HFSS ads
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote the highest standards of marketing communications, has unveiled new rules relating to the advertising of high fat, salt and sugar (HFSS) products which will be incorporated into the food and non-alcoholic beverages section of the authority’s code. The new rules […]
O’Flaherty and Wielopolski sign up to Kick
Creative agency Kick, has announced the appointment of Nicola Wielopolski and Rory O’Flaherty as creative director and head of planning and connections respectively. South African native Wielopolski brings over 20 years’ advertising experience working with agencies in South Africa and Ireland, including Ogilvy, DDB and Cawley Nea, now TBWA. Her client portfolio includes McDonald’s, Honda, Converse, Skittles, […]
Huawei extends its support for Cuala
Reigning Dublin senior hurling champions Cuala GAA have scored a new sponsorship deal with Huawei Ireland, with the world ICT giant company extending its partnership for 2021. For a fifth year in a row, Huawei will back Cuala senior hurlers as its primary sponsor as the Dalkey-based club seeks to win its third championship in a […]
Core finds people happy to dine outdoors
The latest monthly research by Core shows that 67 per cent of Irish people are confident about dining outdoors this summer as levels of concern about Covid-19 reach a new low last seen around this time last year. The report shows that just 29 per cent of adults would be confident to travel in July, […]
Garda cops hat-trick at PR awards show
An Garda Síochána won three awards at the Excellence in Public Relations show which were presented live online from the Mansion House. The awards were for best use of digital PR, best in-house communication team and best internal communications. The Department of Justice won the best Civil Service campaign for combating domestic violence during Covid-19. […]
Aldi tops BrandShout league for June
German discounter Aldi has replaced its direct rival Lidl in topping the latest survey of Ireland’s most recalled advertised brands in the June survey for Marketing.ie. Lidl dropped to sixth place in the poll. Vodafone was in second place this month followed by Coke/Diet Coke in third spot. Virgin Media moved from tenth to fourth […]
Short holiday breaks in Ireland way to go
It has been well over a year since most people in Ireland have taken a holiday. Research for Europcar shows that 63 per cent of the public have not taken a break since the start of the Covid-19 pandemic, with one in three taking a staycation in Ireland last year. Of those who ‘staycationed’, the […]
Taoiseach opens up in Virgin interview
Taoiseach Micheál Martin says himself and Tánaiste Leo Varadkar “get on fine” in a frank interview to be broadcast on Virgin Media One at 9pm tonight. In the interview, the Taoiseach says the relationship is important and compromises are made. He also defends calling Varadkar “the Taoiseach” by mistake a number of times, saying it […]
Boys+Girls a roaring success at Cannes
Boys+Girls was awarded a gold and a bronze Lion at this week’s Cannes Lions Festival of Creativity. The Portobello agency was awarded gold in the consumer services/business to business category in creative strategy and a bronze in consumer services/business to business in the brand experience and activation for Three Ireland ‘Island’ TV work. The long-running […]
