Kantar’s TGI survey data for the Republic of Ireland will now be released twice a year to help advertisers and agencies plan campaigns and navigate trends. Responses will be collected across the year and report on samples to capture shifts in public behaviour. In particular, the move will help indicate how the pandemic has changed […]
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More Dubs eating less meat, PML study shows
A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]
Parents heed reviews and word of mouth
New insights on the topic of influence show that trusted reviews are the top driver of uptake of new products with parents. The research, carried out by ParentsandBrands, asked parents to share their views on recommendations, word of mouth, the role of “influencers” and online reviews on choosing products and services to buy for themselves […]
Rothco report points to consumer shift
A new report from Accenture Interactive’s Rothco agency points to how the scale of disruption, the level of cultural and societal change that has taken place over the last two years is underestimated by brand owners. The report, called ‘Anarchists in Slippers’, explores the awakening anarchy that people are experiencing’ in the wake of the […]
Guinness heads BrandShout for January
Diageo’s flagship brand Guinness tops the latest BrandShout poll for January as December’s league leader SuperValu slips to third place, behind new entrant VHI in second place. Lidl drops one place to fourth. The ad recall analysis, conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 Irish […]
Brands remain upbeat about sponsorships
The latest results of ESA’s Sponsorship Sentiment Tracker (SST) showed confidence within the sponsorship community, reaching an average score of 7.4 out of 10, just 0.1 points down on previous Wave 12. Similar to previous waves, brands appear to be the most positive, with no change seen since the last wave in September, despite the […]
Late Late Toy Show again tops TV audiences
The average Irish adult in a TV home watches for two hours 47 mins every day or almost 20 hours a week, the latest TAM Ireland/Nielsen figures show. The report indicates that 84 per cent of daily viewing is consumed live and the remainder as catch up. Housekeepers continue to be among the heaviest viewers […]
GroupM reports 20% growth for 2021
The Irish advertising market grew by 20 per cent last year, GroupM Ireland reports. WPP’s media group predicts growth of nine per cent in the Irish market in 2022, after a decline of six per cent in 2020 due to the impact of the coronavirus pandemic. GroupM partly credits the growth in the Irish market […]
Most agency bosses optimistic – IAPI
Some 87 per cent of Ireland’s agency bosses are optimistic about recovering from the impact of the pandemic. Almost two-thirds of all agencies are pursuing business from international clients, reflecting a confidence to compete with agencies based overseas. Maintaining agency culture, as people continue to work from home, remains the key concern for the future. […]
Covid among Core’s top stories in 2021
The HSE cyber attack, Covid-19 and the Taliban seizure of power in Afghanistan among this year’s most important news stories in Ireland, a study undertaken by Core indicates. The research was based on interviews with 12,000 adults discussing 200 news stories. Interviewees were asked as to which stories they thought were the most important to […]
Radio Nova scores highest ever audiences
Radio Nova has recorded the highest listenership in the music station’s 11-year history in the latest JNLR survey, showing handsome increases across key metrics. The latest book shows Nova scored a 29 per cent increase in weekly reach to 172,000, a 41 per cent increase in listened yesterday to 82,000 and a 56 per cent increase […]
B&A shortlisted for four research awards
The Marketing Society has announced the shortlist for the 13th annual Marketing Society Research Excellence Awards to be held in early 2022. Behaviour and Attitudes (B&A) have been shortlisted for four campaigns. Red C Research, Opinions and Spark Market Research have three campaigns shortlisted. Empathy, MCCP and Ipsos MRBI also made the shortlist. B&A is […]
Some trouble at North Pole?
Claire O’Rourke on Irish consumers’ awareness of supply chain issues in the run up to Christmas. How does in store compare with online? As we head into the second Christmas of the pandemic, life is somewhat less disrupted by Covid-19, but we are seeing the impact on global supply chains. Retailers started warning early in […]
