Public confidence about returning to social activities previously barred under Covid-19 restrictions is steadily increasing and the sentiment is largely optimistic as 1.5 million adults are ready to attend concerts, clubs and sporting events, the latest monthly consumer report from Core shows. The study indicates that 2m people would attend an indoor gig or nightclub. […]
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PML say consumers plan to change providers
More than one in five Dublin households intend to change broadband and energy providers over the next six months, new research by Ipsos MRBI for PML Group indicates. The Big Switch study was conducted among 300 16–54-year-olds in the capital. It suggests that as we emerge from the pandemic consumers want to shop around for […]
Business Post acquires Red C Research
The Business Post group, controlled by Irish businessman and sailor Enda O’Coineen, has acquired research agency Red C for a sum estimated at around €7 million. The deal includes both the agency’s Irish and UK operation. Co-founded in 2003 by former Lansdowne executives Richard Colwell and Sinéad Mooney, the firm also operates overseas. In a […]
BrandShout poll calls it for Vodafone
Recent Vodafone ad campaigns created by Folk Wunderman Thompson have helped push the brand to the top of the Ipsos MRBI Omnipoll telesurvey for August. The survey, which is conducted for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved up from second place to […]
Oprah’s royal interview crowns TV watch list
The interview by Oprah Winfrey with royal couple Meghan Markle and Harry Windsor broadcast in March was the top TV show in Ireland so far this year with almost 800,000 people tuning in, a report by Core indicates. Streaming levels remain higher than pre-Covid averages, with between 47 per cent and 140 per cent depending […]
Less worries about Covid-19, Core reports
Levels of worry about Covid-19 have reached their lowest in Ireland since the start of the pandemic, with just 37 per cent of adults currently concerned about the virus, the latest Consumer Mindset Report from Core marketing communications indicates. Optimism around the vaccine rollout is a welcome boost in public morale in comparison to January […]
B&A on lessons from retail’s full return
As the non-essential retail stores of Ireland reopened their doors in May, after their third and most brutal lockdown, it was to a radically different retail climate than the one that had they initially closed to back in March last year. Online retail flourished nationwide, with postmen and Amazon delivery guys the cheery sights that […]
Accenture report points to new consumer focus
Most Irish consumers are reimagining their values and basing buying decisions on factors other than price and quality, a report by Accenture shows. One in two of those surveyed are coming out of the pandemic having reimagined their behaviours and values. They have rethought what is important to them in life with more focus on […]
Thinkhouse rolls out latest youth study
Thinkhouse’s Youth Lab insights, strategy and planning division has launched ‘Emerging in an Emergency’, the 2021 Irish edition of Youth Culture Uncovered, its fifth annual youth culture investigation exploring the hypothesis, “what’s it like to be young today?” The investigations incorporate both qualitative and quantitative research studies. The studies are designed to understand life through […]
IAPI aims to get a firm handle on creativity
In a bid to get to the heart of Irish creativity, the Institute of Advertising Practitioners in Ireland (IAPI) has launched its inaugural ‘Ireland’s Creative Influence’ survey. IAPI chief executive Charley Stoney said the institute is calling on all creatives working in Ireland’s commercial creativity sector, along with Irish creatives working abroad, to participate. It […]
Baz’s F-word ads pay off for Bank of Ireland
Bank of Ireland’s latest media campaign fronted by TV and radio personality Baz Ashmawy has resulted in the bank topping the latest BrandShout report on Ireland’s most recalled advertised brands in the July survey by Ipsos MRBI for Marketing.ie. In the ads, Ashmawy teases his “mammy” into saying the F-word, which is nothing more sinister […]
Havas report points to cynical consumers
Irish consumers would not care if 77 per cent of brands disappeared which is four points higher than the global average, a survey by Havas Village Dublin which finds consumers desperately seeking transparency and tangibility. Brands are coming up short, with three in four Irish people tired of brands pretending they want to act for […]
Sponsorship deals double in H1 2021
The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 compared to the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, a new study by Onside sponsorship consultants indicates. Despite a cautious return to live sports events, sport continues to dominate sponsorship activity. […]
