People in Ireland would back a ban on unhealthy food advertising to tackle increasing rates of overweight and obesity, a new Safefood report shows. The research points to 80 per cent of those interviewed agreeing that junk food ads aimed at youngsters should be banned, while 70 per cent support restrictions on marketing of unhealthy […]
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Kantar names Apple as world’s top brand
Apple sits on top of the Kantar Brand Z ranking for the world’s most valuable brands and is on track to become the first trillion-dollar brand. With a value of $947.1 billion, Apple stands out for its differentiation and diversification across its hardware, software and services portfolio. Google moves up to second place and is […]
RTÉ highlights sponsorship value to clients
Guests from Dublin’s adland attended the launch of RTÉ Media Sales’s new sponsorship research at a breakfast event in the Iveagh Garden Hotel, hosted by RTÉ’s Nuala Carey. Following previous studies on how sponsorship works for brands, the latest research, carried out by Behaviour & Attitudes, covers 30 sponsorship properties across RTÉ platforms. The study, […]
Lidl tops May BrandShout poll
German discounter Lidl tops the latest BrandShout ad recall survey in place of Vodafone which drops to second place. Lidl’s rival Aldi, Coca-Cola and Three mobile share third spot with the National Lottery down one place to seventh. The analysis conducted by Ipsos for Marketing.ie is based on interviews with a new national panel of 1,000 […]
Digital spend up 27% to €830m
Digital ad spend in Ireland grew by 27 per cent last year, figures released by IAB Ireland as part of the PwC Online Adspend Study shows. Total digital ad spend was €830m in 2021. Online display advertising grew by 40 per cent to €498m, with social and video cited as the main drivers. Spend on […]
More being spent on eating out and holidays
As pandemic restrictions are lifted, Irish consumers are spending more on eating out, holidays and concerts than before the pandemic, new research by Radiocentre Ireland, the new industry body for audio indicates. Some habits that are set to change for good as one in three people who currently work from home want to continue to do […]
War in Ukraine major concern, B&A reports
The war in Ukraine has changed people’s main concerns, with climate change and Covid-19 falling back and inflation, a possible escalation of the war and energy supply security now top of mind. Yet, climate change remains an issue for Irish people compared to the EU average. Irish women are more concerned about a possible widening […]
Aldi, Guinness and Vodafone top BrandShout
Three brands top BrandShout for March. Aldi held on to the lead position it had in February and was joined by Guinness and Vodafone – which moved up from sixth and seventh positions respectively. The ad recall analysis, which is conducted by Ipsos for Marketing.ie, is based on interviews with a new national panel of […]
War and higher prices see confidence dip
Consumer confidence is down, following Russia’s invasion of Ukraine and price hikes, the latest B&A Consumer Confidence Barometer shows. Despite most Covid restrictions coming to an end and a stable pandemic situation, consumer confidence is down majorly from January to February, amid concerns about the war in Ukraine and higher costs of living. Consumer confidence […]
Shoppers go for private label as prices rise
Irish take-home grocery sales fell by 4.5 per cent over the 12 weeks to February 20. Nevertheless, spending still remains 11.1 per cent higher than before the pandemic, the latest Kantar report shows. The drop in spending comes as grocery price inflation over the past 12 weeks hit 2.4 per cent, marking the seventh consecutive […]
Dentsu report sees cashless society
As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often use card payment than […]
Prosperity predicts salary rises of 12%
Prosperity Recruitment’s annual report for 2022 looks at how Ireland’s digital sector adapted to the challenges and changes caused by Covid-19 and its effect on salaries. Coinciding with the removal of government restrictions and the improved economic outlook, the second half of 2021 saw a big rebound in hiring as businesses adapted to new ways […]
Opinions scores hat-trick at research awards
The winners of the Marketing Society of Ireland’s Research Excellence Awards 2021 were announced today at a virtual ceremony led by the society’s current chairperson, Meadhbh Quinn (above), and MC’d by society treasurer, Sarah Probert of Pt78. Now in its 13th year, the awards recognise the role of research and the impact that data has […]
