Sky Media has launched AdVance, a cross platform service allowing advertisers to connect audiences across screens so that they get to see the right ad, at the right time, in the best sequence. Previously, multi-platform campaigns have been mostly integrated in conception rather than in execution. Now, by connecting TV and online audiences, AdVance breaks […]
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An Cailín Ciúin TG4’s Christmas Day movie
The Oscar-nominated film An Cailín Ciúin has its TV premier on TG4 at 8pm on Christmas Day. The film tells the story of Cáit, a nine-year-old girl from an overcrowded, dysfunctional family who is sent away to live with foster parents for the summer. Despite a warm reception from the woman, Eibhlín (Carrie Crowley), the man […]
Publicis fuels discounts campaign for Flogas
Flogas has a new campaign which underscores that the energy supplier powers a lot more than just gas, providing electricity, solar and EV charging too. Rolling out across TV, radio, out of home (OOH), digital, social media, and PR, the campaign promotes Flogas as the ultimate dual fuel choice for Irish households. New customers that […]
Sky Media signs Irish advertising deal with Hearst
Hearst Networks UK has extended its partnership with Sky Media, Sky’s commercial arm, by rolling out local advertising for Sky History, Crime + Investigation, and Blaze in Ireland. Sky Media Ireland will handle Hearst ad sales in the local market. Malcolm Murray, sales director at Sky Media Ireland, said the deal with Hearst offers Irish […]
Kite to produce Traitors reality show for RTÉ
Darren Smith’s Kite Entertainment is to produce an Irish version of the hit reality TV series The Traitors for RTÉ under licence from All3Media International. The new series will offer Irish contestants prize money of 50,000 and will follow award-winning versions of the psychological reality gameshow in the UK, US and the Netherlands. The series […]
Virgin announces new season schedule
Virgin Media Television (VMTV) has announced details of its new season schedule, with an improved version of Virgin Media Play streaming app for mobile, tablet or smart TV as home to content from September 2. Available live or on demand, viewers can restart content and watch VMTV channels in-app and stream shows minutes after being […]
Boys+Girls devises new pitch for Now
Ever wondered how to stay ahead of the curve, catch all the best shows, and witness the biggest sporting moments? Now, Sky’s streaming service that provides viewers with flexible subscriptions, has unveiled a brand refresh with the tagline ‘Now You Know.’ Building on its established reputation for being “full of fun, extra easy and brilliantly […]
Sky Sports+ to be rolled out soon
Subscribers to Sky Sports in Ireland will soon have access to more live streams and a new channel at no extra cost. Integrated into Sky TV, streaming service Now, and a new mobile app, Sky Sports+ will make it easier for fans to browse, discover and watch sport. With the capability to stream up to […]
Study highlights notice paid to TV ads
A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]
RTÉ expenses report provokes outcry
A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
RTÉ to cover 19 weeks of GAA
RTÉ coverage of this year’s GAA hurling and football championships will see 19 weeks of games in an effort to avoid any repeat of the GAAGo controversy around the number of paid-for and free-to-air games last season. RTÉ and the GAA came in for strong criticism for showing high profile games behind a paywall. Half […]
Nilan now VMTV’s programme boss
Anthony Nilan has been appointed by Virgin Media Television (VMTV) as its director of programming in place of Bill Malone who left the broadcaster in December 2022 to pursue other business interests. Nilan has held several roles at VMTV since joining almost a decade ago. He worked in commissioning and, more recently, as head of […]
Netflix and Prime joint lead streamers
A report by the JustWatch streaming guide shows that Netflix and Amazon’s Prime Video accounted for over half of Ireland’s streaming market with the two each having a 27 per cent share in the final quarter of 2023. Disney was next in line with a 21 per cent stake, followed by Paramount on nine per […]
