UPC, the new name for Chorus and NTL, has hired the former BBC travel show presenter, Craig Doyle, to promote its rebranded cable television and broadband offering. The company plans to spend €3 million on marketing in the coming months and plans to use TV, radio, outdoor and press.
The media campaign, created by Irish International BBDO and Carat, follows a €300m investment in the Chorus/NTL network over the past six years, when they were acquired by Colorado-based Liberty Global.
UPC plans to upgrade its fibre-power broadband speeds to 100MBits/sec from August, making it the fastest service provider in the Irish telecoms market. It will be available to all homes UPC cabled in recent months.
Doyle is no stranger to fronting campaigns. His previous credits include Irish Rail (Iarnrod Eireann) and the BT Young Scientists’ Exhibition. His TV chat show, Tonight With Craig Doyle, is showing on RTE 1 on Saturdays.
It is understood UPC is paying Doyle €500,000 over three years.