eightytwenty/interactive has become a member of Young Euro RSCG’s parent group, Havas Worldwide and its global digital network 4D and will now be known as eightytwenty/4D. Known for its use of digital advertising and experiential marketing some time before other agencies got involved, eightytwenty/interactive provides digital and social media, branded entertainment, online PR and experiential and emerging media.
Founded by David Connor, pictured, and David O’Leary, the agency’s clients include Bank of Ireland, Toyota, The Irish Times, Meteor, Colgate, RTÉ, Grafton Recruitment, Irish Distillers, FAI, Munster Rugby and Unilever. There will be no changes to the structure of the business. Connor will continue as head of digital and social media and O’Leary remains in charge of experiential and emerging media.