Electric Ireland to decide on agencies review soon

ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services.

A team led by Electric Ireland’s head of marketing Lisa Browne (above) will decide on which agencies win out. Media buying and planning services, currently handled by Core’s Spark Foundry, is not part of the review, which is managed by Agency Assessments. Omnicom’s TBWA\Dublin is Electric Ireland’s incumbent for creative above the line assignments.



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