Fáilte Ireland’s ‘The Fun Starts Here’. The advertising account is due to be reviewed next year.
Fáilte Ireland has invited agencies to pitch for its web development and PR and promotional services. In notices posted on eTenders, the national body responsible for marketing holidays in Ireland has asked agencies to present for creative and data building solutions as it revamps its online offering.
John Concannon, marketing director, Fáilte Ireland, said they were also in the process of reviewing PR services. BespokeWithDirection, part of the DDFH&B group, is the incumbent. Concannon said Fáilte Ireland’s creative and media advertising will go out to pitch early next year and will be an EU-wide tender.
The ad contract will run from 2012 to 2015 with an option to extend by another two years. DDFH&B-JWT and OMD handle the €4 million ‘The Fun Starts Here’ Discover Ireland.ie campaign. The TV commercial features a feisty track called ‘Remember When’ by Clare band The Heathers.