Out of home contractor JCDecaux have begun the roll out of a network of 60 digital bus shelter screens across Dublin. Digishelters will replace existing National Transport Authority (NTA) bus shelters on routes in and out of the city with new units comprising 86-inch digital screens which will broadcast pictures in 4K, ultra HD.
Digishelters will allow advertisers to reach audiences in areas of the capital such as Amiens Street, Baggot Street, Leeson Street, Merrion Road and Morehampton Road. Earlier this year JCDecaux launched the first on-street digital network in the Republic with the installation of 43 Digipanels in and around Dublin city centre.
The launch of Digishelters increases the roadside digital footprint of 86-inch screens, giving clients a chance to reach a wider audience when combined with Digipanels. Brands can change copy in real time, on multiple occasions over flexible booking periods, allowing them to communicate with their audience in a more contextualised and relevant way.
Campaign scheduling will be managed by the JCDecaux Smart Content platform and slots will be sold as ‘Plays’ displaying content as little or as often as required over the booking period. JCDecaux’s commercial director Pat Mannion said Digishelters is a defining step in the development of digital out of home (DOOH) in Ireland.
“Digishelters significantly increase the volume of 86-inch roadside screens across our capital city, giving advertisers more flexibility and immediate access to wider audiences. The NTA bus shelter network has long been a proven and trusted medium for our clients and the introduction of Digishelters will enhance that relationship,” Mannion added.
Pictured above on Merrion Road are JCDecaux’s Chris Collins, Severine McCarthy, Lisa Young and