Renault continues with Late Late stings

31/08/2016 NO REPRO FEE, MAXWELLS DUBLIN Renault Ireland to Sponsor The Late Late Show for Another Two Seasons  Pic shows ( l to r ) Paddy Magee, Country Operations Manager, Renault Group Ireland and Ryan Tubridy. Renault Ireland is to renew its sponsorship of the most-watched programme in Ireland, The Late Late Show, for another two years. The sponsorship will begin when Ryan Tubridy returns to host the 56th season of the iconic show on Friday 2nd September at 9.35pm and will include stings to highlight its sponsorship of the show on RTÉ One, RTÉ One+1 and on RTÉ Player.The Late Late Show remains the biggest show on Irish television, with an average audience of 571,200 viewers and regularly attracting more than 40 per cent of the viewing audience. Last season's The Late Late Toy Show was the most watched programme of 2015 with a total audience of 1.56 million and other highlights included the 720,000 people watching The Late Late Country Special and 618,000 tuning in for the The Late Late Valentine's Special. Commenting on The Late Late Show sponsorship, Paddy Magee, Country Operations Manager, Renault Group Ireland said, “We’re delighted to renew our sponsorship of RTÉ One’s best known and much loved television show. Television plays an imperative role in our marketing strategy and we believe that after a hugely successful year of sales last year, sponsoring The Late Late Show is a great and, indeed, unique way to continue talking to our key audience.” Renault’s first stings will focus on the elegantly stylish, All-New Renault Mégane, which is currently on sale in Renault dealerships nationwide.   For more on Renault visit www.renault.ie PIC: NO FEE, MAXWELLPHOTOGRAPHY.IE

Renault Ireland is renewing its sponsorship of RTE’s Late Late Show chat show for another two years. The new series sees Ryan Tubridy returns as host of the 56th season of the show each Friday at 9.35pm and will include stings to highlight its sponsorship of the show on RTÉ One, RTÉ One+1 and on RTÉ Player. It remains the biggest show on Irish television, with an average audience of 571,200 viewers and regularly attracts over 40 per cent of TV viewers.

Last year’s Late Late Toy Show was the most watched programme of 2015, with a total audience of 1.56 million and other highlights included 720,000 people watching the Late Late Country Special and 618,000 tuning in for the Late Late Valentine’s Special. Renault’s first stings will focus on the new Renault Mégane, now on sale nationwide. Paddy Magee, country operations manager, Renault Ireland pictured with Late Late Show host Ryan Tubridy.

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