Tag ArchivesPaddy Power

Odds favour McDonald's placements

As speculation mounts that the UK government are close to lifting the ban on product placement in commercial TV shows top bookie Paddy Power are taking bets on which fast food, soft drinks and alcohol brands will be first to make an appearance in a leading British soap opera. Paddy Power has made McDonald’s the […]

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Paddy Power conveys message to Thierrys

Paddy Power has launched a tongue-in-cheek campaign centred around the Thierry Henry handball controversy which targets overseas visitors as they arrive into Dublin airport. The campaign sees the bookmaker take over the baggage hall in the airport’s arrivals area with 42 illuminated posters. The ads, which welcome visitors to “beautiful Ireland”  with the exception of people […]

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