The contract to provide branding and advertising services for the visit to Ireland of the Tall Ships Race in 2011 has been awarded to First Advertising and Totem Visual Communications. Over 70 tall ships and an anticipated 500,000 maritime and music fans will visit the quays of Waterford city for the four day event.
The two agencies will create the press, outdoor, radio and TV work for the event which will take place from June 30th to July 3rd next year. Totem has offices in Dungarvan, Co Waterford and Cork.
The PR contract for the race was already awarded to Grayling and local PR firm, Bance Communications.
Des Whelan of WLR FM, chairman of the Waterford Tall Ships Race Festival and Colin Byrne, Totem.