Research agencies are invited to present for the next Joint National Readership Survey (JNRS) contract. Launched in 1972, the JNRS provides media and advertisers with extensive information about consumers’ readership of newspapers and periodicals. The survey has been handled by WPP agency Millward Brown for many years, with recent updates on online tracking.
The contract last went out to pitch in 2008. Former Lansdowne Research chief executive Robin Addis worked closely on the study for many years, including up to and after Lansdowne/IMS became Millward Brown. The review coincides with the JNLR going out to pitch.
A copy of the tender brief is available from the JNRS committee secretary.
Agencies have until Monday, May 16 to apply.