Youth marketing agency Thinkhouse is collaborating with the Centre for Digital Business at Trinity College Dublin (TCD) to deliver ‘Future-Proofing Marketing – The Youth Perspective’ report on the future development of marketing. The report, which will be launched in the autumn, investigates youth attitudes and behaviours to marketing and advertising.
Topics to be investigated by the study include data privacy and brand activism.
Thinkhouse’s Youth Lab, run by Claire Hyland, will provide insights, strategy and planning team. They will work along with the agency’s social and digital team and students from Trinity’s MSc in digital marketing strategy in delivering a report, which is designed to provide industry guidance and knowledge to marketing professionals in Ireland.
TCD students will undertake research over the summer months. Findings from the study will be shared on theyouthlab.com and www.tcd.ie/business/research/digital-business in October. A marketing breakfast event will be hosted in Thinkhouse around the same time.