Following the launch of Sky’s major new broadband campaign with TV ads starring Pierce Brosnan, UPC has announced the roll out of a new app and TV online service plus a free upgrade to a minimum 50Mb as standard for all its broadband customers. The Horizon TV app and online TV service allows UPC TV and broadband customers access shows across 45 channels on PCs, laptops, mobiles and tablets for free.
The Horizon line-up includes all Irish terrestrial channels, BBC channels, UTV, ITV 2, 3 and 4, Sky News and Sky Sports. UPC customers will be able to rent movies at home and watch box sets using UPC On Demand. Launching Horizon, UPC sales and marketing director Mark Coan said the TAM Ireland Viewing Habits report shows that 11 per cent of viewing is now done through digital devices and it is an increasing trend.
Coan said the Horizon app gives access to channels which cover over 60 per cent of Irish peak-time TV viewing, compared to seven per cent for Sky Go. The average fibrepower customers’s speed today is 29Mb. the average non-fibre power speed is 5.5Mb. All UPC customers 25Mb and below will now be ramped up to 50Mb. Customers currently on 50Mb will move to 100Mb and 150Mb speeds by the end of June.
UPC plans to extend Horizon to include a new set top box that “revolutionises” TV this summer. To access Horizon online, customers simply click on https://www.horizon.tv/en_ie/ In the meantime, customers will be contacted about the new Horizon services and the speed upgrades by email. Customers needing a new modem can get a free upgrade to the faster speed; 97 per cent of broadband homes have 150Mb capability.
TV host Craig Doyle (above) continues to front UPC ad campaigns handled by Irish International and Carat.