Virgin Media Dublin International Film Festival (DIFF) is taking a leaf out Tourism Ireland’s Greening initiative for St Patrick’s Day by lighting up a number of iconic Dublin buildings in Virgin Media red. The lighting and projections are planned at Heuston Station, Smithfield Square and Barnardos Square while City Hall, Dame Street and Civic Buildings.
Also, a customised mobile cinema will cycle around Dublin featuring content from the festival and will run competitions to win tickets to the festival. Niamh O’Driscoll, senior brand and communications manager, Virgin Media, said the they hope that by lighting up the city in Virgin Media red they can help improve awareness of the programme.
The 17th Virgin Media DIFF runs February 20th to March 3rd. The programme features over 125 events and includes the best in local and international feature films, short films and documentaries. There is a children’s and young people’s programme and special events featuring industry leaders. Core’s Aidan Greene is the current chairman of DIFF.