ArchiveMay, 2013

OMD readies for TY week

Like most companies, OMD is often approached to host transition year (TY) students for a week of work experience. For many companies, students can be seen as a hindrance, as apart from photocopying, filing and sealing envelopes, it can be seen as a fruitless time investment in students that will spend such a short stay […]

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What's happening in research?

The May issue of Marketing.ie out this week includes an exclusive report on how Irish marketers are currently engaging with market research. Based on interviews with leading marketing executives, the cover story article by qualitative consultant Robin Challis provides an up-to-date analysis of spend trends, where’s the most activity these days, use of digital and […]

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Laya supports cardiac tests

As part of a nationwide free cardiac screening initiative, Laya Healthcare will provide €100,000 worth of cardiac tests to members of sports and social clubs around Ireland this summer. The company’s Big Screen cardiac campaign is being rolled out to mark the Cork-based company’s first year in business. It will provide potentially life-saving screenings for […]

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Media Futures on next week

Media Futures, run by Mediacontact, has Associated Press deputy managing director Shazna Nessa (pictured) and Tanya Condrey, head of digital at the Guardian. Organiser and PR man Jack Murray has also lined up NewYorker.com editor Nicolas Thompson and Nick Blunden, global digital publisher with the Economist. The day-long conference is in the Pavilion in Dun […]

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CBS launches flexi digital rates

CBS Outdoor Ireland has launched a flexible rate card for their premium digital network.  Traditional out of home (OOH) poster sites are currently sold in two week cycles.  The new CBS rate card, called You Choose, is being introduced to capitalise on the inherent flexibility of digital OOH.  YouChoose allows advertisers to select dates and […]

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DCU students ad on RTE

RTÉ is screening a TV ad made by DCU School of Communcations students in 50 primetime slots in the coming week.  The ads promote this month’s Guth Gafa International Documentary Festival in Malin, Co Donegal and the City of Derry. Janelle Kelly, Katie Liston, Daniel Power and Declan Hall, all second year BCs multimedia students, […]

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Irish Times' Best Places to Live shortlisted for INMA

The Irish Times’ ‘Best Place to Live campaign was among 87 news media companies worldwide shortlisted in the International News Media Association (INMA) awards. The newspaper was the only Irish title to be listed for the awards which recognise and reward excellence in marketing news media brands worldwide. The ‘Best Place to Live’ campaign was […]

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Sky Sports wins Rabo Pro12

Sky Sports has secured a four-year deal to screen the RaboDirect Pro12 from the start of the 2014/15 season. For the first time, the British satcaster will show 30 live matches, plus the tournament’s semi-finals and final. The RaboDirect Pro12 features top teams from Ireland, Wales, Scotland and Italy, including Europe’s number one ranked side, […]

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Ogilvy major Star winner

Ogilvy won the grand prix and three golds for its Lucozade Sport Club Crusade promotion at the 2013 Star promotion awards. Republic of Telly presenter Dermot Whelan presented 15 golds to eight APMC agencies. Rothco Social + took four golds for their work for Irish Distillers and Meteor. Publicis won three golds for Heineken, while […]

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Ireland-England game on Setanta

Setanta Sports will show Ireland’s two friendly internationals against England at Wembley and Spain at the Yankee Stadium in New York live. The England game is on Wednesday, May 29th, while the match against Spain  is on Tuesday, June 11th, with kick-off at 1am on the 12th, Irish time. ITV will also broadcast the England […]

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