BBDO Dublin has appointed Katie Cunningham as head of account management in place of Caitríona Ní Laoire who left the Omnicom agency to join Core Creative in charge of brand development. Cunningham, a barrister by training, joined BBDO from Rothco | Accenture, two years ago during which time she has worked on the Tourism Northern Ireland […]
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Byrne to head up Reach’s new commercial unit
Reach, which now counts the Irish Daily Star within its stable of newsbrands alongside the Irish Daily Mirror, is to establish a single buying point for both daily newspapers. The joint print offering will be known as ‘The Morning Market’ and the publisher says advertisers will now be offered a combined reach of 222,000 readers going […]
Virgin invites sealed bids for Love Island
Virgin Media Solutions (VMS) has released the sponsorship package for this year’s Love Island TV series after it was confirmed recently that the reality show would go ahead this summer with an extended run. VMS has released a commercial package around the show, including sponsorship, and is inviting Irish advertisers to put in sealed bids […]
Core predicts nine point increase in ad spend
There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
Vodafone study points to supports for women
Late last year, Vodafone and its agency Dentsu looked at women entrepreneurs in Ireland to discover the challenges they faced in starting and succeeding in business. They reviewed a wide body of research already carried out, consultations with experts, mapping of services currently available and in-depth interviews with female micro business owners. The exercise showed […]
PML Group announces Poster Impact winners
The winner of this year’s Poster Impact awards have been announced by PML Group following a research study commissioned by the specialist and involving interviews by Ipsos MRBI of 6,000 Irish consumers. They were asked to comment on 800 campaigns from last year. The effectiveness scores are based on consumers campaign recall and creative ratings. […]
Edelman study shows health bodies rate best
The 2021 Edelman Trust Barometer shows the emergence of health authorities and members of the scientific community as highly trusted leaders. Some 71 per cent of respondents see the Health Service Executive (HSE) and the National Public Health Emergency Team (Nphet) as trusted bodies, while the World Health Organization (Who) enjoys similar trust levels. The […]
Siobhán Cronin made new Southern Star editor
The Southern Star has appointed Siobhán Cronin as its new editor, the newspaper’s first female editor in its 132-year history. The Southern Star is a West Cork-based media company encompassing print, digital and creative design services. It is owned by the O’Regan family, who reside in Skibbereen. Liam O’Regan edited the paper from 1958 until […]
An extra €2bn went on groceries during pandemic
Irish shoppers spent an extra €2 billion on take home groceries with the pandemic over the last year, with as much as €7.6m going on tea and €19.5m on instant coffee as people took to home comforts in much greater numbers, Kantar reports in its latest figures. Totting it all up, the average household grocery […]
Sky supports Age Action with digital skills input
Sky Ireland is to support Age Action with the charity’s mission to achieve positive changes in the lives of older people. Through both financial and people support, the satellite broadcaster will help Age Action in its mission to empower older people to live full lives as actively engaged citizens One area where Sky will help […]
IAPI confirms its list of ratified pitch doctors
Following a biennial review of pitch consultants, the Institute of Advertising Practitioners in Ireland (IAPI) has issued its latest list of accredited companies and individuals. The consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools. They agreed to the latest IAPI pitch guidelines, […]
Exterion Media study points to bus ad power
A new study published by Exterion Media aims to show the effectiveness of bus advertising in generating consumer response. ‘Thinking Outside the Bus’ is a initiative between Exterion Media in the Republic and up North. It used the links between offline and online to indicate the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears). […]
Mulcahy gets new content role at DMG
DMG Media Ireland has appointed Sybil Mulcahy to a newly-created position as head of content for its Evoke, OneFabDay.com and Rollercoaster female-targeted online brands. Mulcahy has been with the company for five years as editor of Evoke. She had worked with TV3, now Virgin Media Television, as a presenter of its Xpose fashion and lifestyle […]
