Once the Covid-19 crisis hit the Irish commercials production sector like a bullet train, Andrew Freedman of Antidote and Paul Holmes of Red Rage had a chat about what they could do. They decided to get together Irish commercials directors from Commercials Producers Ireland (CPI) member companies to make a film to inspire hope. CPI […]
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Aviva pays tribute to healthcare workers
Aviva Insurance has hired Dublin poet Stephen James Smith to deliver a video tribute to all frontline healthcare workers. The spoken wordsmith penned a piece capturing a message of gratitude to the Health Service Executive (HSE) while the Aviva Stadium on Lansdowne Road was lit up in the HSE’s corporate colours of green and red. […]
AAI makes case to Government for ad support
The Association of Advertisers in Ireland (AAI) is asking the Government to introduce an incentive to encourage advertising investment in the media during the Covid-19 crisis. In a letter to the Minister for Public Expenditure and Reform Paschal Donohoe, AAI chief executive Barry Dooley (above) pointed out how advertising is “a proven driver of the […]
Creatives call for ideas to help tackle Covid-19
A campaign calling on Ireland’s creative industry to design and donate inspiring posters of optimism, resilience and hope in the fight against the coronavirus pandemic has been launched. Called Creatives Against Covid-19, the drive will see the posters being made available to download or buy in print with all funds going to Women’s Aid and […]
Bord Bia rolls out €1m marketing grant scheme
As part of a support strategy for Ireland’s food and drink producers in dealing with the Covid-19 coronavirus pandemic, Bord Bia is launching a €1 million marketing grant scheme. Bord Bia CEO Tara McCarthy (above) said food, drink and horticulture exports reached a record €13 billion last year, amounting to a 67 per cent growth […]
Nations differ depending on pandemic curve
With the current Covid-19 pandemic sweeping the planet, all our worlds are turned upside down as we are forced to live in very different circumstances. Many of us will be under some degree of lock down – to enforce social distancing, others of us may be self-isolating, worried about having the virus or perhaps suffering […]
Core report points to more anxiety about virus
A report by Core on the Irish public’s reaction to the Covid-19 coronavirus crisis show that optimism levels dropped slightly from 67 per cent of adults in the first weekend of the pandemic to 63 per cent last weekend. There was a slight increase in the number of Irish people who are uncertain, up from […]
Marketing.ie magazine on pause
Publication of the print editions of Marketing.ie is to be put on hold until Irish business gets back on its feet after the Covid-19 pandemic. In the meantime, regular news reports and articles will continue to be published on the magazine’s website. Editor Michael Cullen said paid-up subscribers will have the period of their annual […]
Sun shines for Irish charities this Easter
The Irish Sun, the Rupert Murdoch-owned redtop, will donate all its advertising space to charities this Easter Monday. The move is aimed at helping Irish charities lessen the impact of the Covid-19 crisis by winning support from readers. Fundraising events which provide the financial lifeblood for many of them have been cancelled and donations are […]
IAPI decides to postpone Effies until next year
Following talks with Effie Worldwide, IAPI has decided to postpone the inaugural awards for Ireland until 2021. The Effies are going ahead in countries where entries are already being processed but most of the regional awards scheduled for later this year are in doubt. No gala events are being held and the judging and awards […]
Outdoor backs RTÉ’s Shine Your Light initiative
Ireland’s out of home (OOH) advertisers are joining forces to promote #ShineYourLight. Organised by PML Group, the OOH campaign will see digital screens across the country broadcast a special supporting message on Friday and Saturday in the lead-up to and during the event at 9pm this Saturday with a simultaneous nationwide takeover of screens. The […]
ASAI reminds advertisers about Covid-19 claims
The Advertising Standards Authority for Ireland (ASAI) is reminding advertisers that any claims being made for products and services referring to Covid-19 should be adequately substantiated. The ASAI is issuing the reminder due to the fact that it has received complaints about a number of ads relating to Covid-19 on the grounds that they are misleading. […]
Corcoran named MD at Opinions research agency
Iarlaith Corcoran has been made managing director at Opinions, the research agency launched by David Cullen. Corcoran (above) and Cullen had worked together at OI Research and more recently at Red C. His 15 years in the business also saw him serve as director of Kantar and he has lectured in research methods and statistics […]
