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IAPI urged to lobby government for advertising tax break

The Institute of Advertising Practitioners (IAPI) is being urged to lobby the government to introduce a one-year tax break to encourage businesses to advertise products and services. Alan Cox (above), chief executive of Core Media, says advertising drives consumer demand, job creation and, ultimately, economic recovery. “It would be a low cost investment,” Cox said, […]

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Unilever backs Corrie with Knorr

Unilever’s Knorr Season + Shake is the new sponsor of Coronation Street on TV3. The Manchester-based soap had almost 3.6 million Irish viewers last year and finished in the top 20 most popular TV shows. The Knorr Season + Shake quick meal is free from added MSG, artificial colours and preservatives. Diners add chosen ingredients […]

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Rothco adds Liberty Mutual

Rothco has been appointed by Liberty Mutual, the US insurance group which owns a majority stake in Quinn Insurance. Six agencies pitched for the account, including Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International and the incumbent, Owens DDB. Liberty Mutual, which has offices in Cavan, Dublin and Enniskillen, plans to launch a new trading name for […]

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Carey in new food investment group

Bord Bia chairman Michael Carey has launched a new angel investment group called The Company of Food, The Irish Times reports. Carey, who sold Jacob Fruitfield to Valeo Foods six months ago, netting himself €15 million in the process, has offices in Fitzwilliam Square in Dublin and is recruiting executives and advisors. His wife, Alison […]

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Nike world’s most awarded ad

Nike ‘Write The Future’ was the world’s most awarded commercial last year, the Gunn Report indicates. The ad by Wieden + Kennedy Amsterdam is also the most decorated commercial in the report’s 13 years. The ad stars Real Madrid’s Ronaldo and Manchester United striker Wayne Rooney. In joint second place was Heineken ‘The Entrance’, also […]

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TV3 makes news changes

TV3 is reorganising its news and sports division in preparation for its HD studio at its Ballymount premises in Dublin. The station plans to close down its Galway bureau at the end of February. Camera and reporting crews will in future be despatched from Dublin for coverage of breaking stories in the west. TV3’s News […]

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AIM awards deadline looms

Entries for the All Ireland Marketing (AIM) awards organised by the Marketing Institute close next Thursday (February 9). Supported by the Irish Independent, in all 16 awards are up for grabs. They include best brand campaign, market research award, advertising campaign, PR campaign and the marketing team award. When making submissions, entrants are advised to […]

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Rugby fans to watch games at home

Most Irish people will watch the RBS Six Nations rugby games at home instead of the pub, a survey conducted by Empathy Research for Checkout magazine indicates. About 62 per cent of the 1,003 people interviewed say they intend watching Ireland compete in this year’s championships. Of those, 87 per cent will watch it at […]

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Electric Media strikes eBay deal

Electric Media has signed an exclusive deal with the eBay global online auction site. In what is claimed to be a first for an Irish digital agency,  the agency has sole sales rights to the combined eBay inventory for Ireland and the UK. In Ireland, eBay has 800,000 unique users with 51 million monthly page […]

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Cassin sells DMA agency

Mark Cassin has sold his DMA agency for an undisclosed sum to RichardsDee, a new branding and communications company founded by Simon Richards and Celine Dee. Cassin has been one of the foremost direct response executives in Ireland over the past 20 years. He served two terms as Irish Direct Marketing Association (IDMA) chairman and […]

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Jameson in film festival sequel

Irish Distillers Pernod Ricard has renewed its sponsorship of the Jameson Dublin International Film Festival for the next three years. The festival, which is celebrating its tenth year, is seen as one of Ireland’s major cultural events and Ireland’s top film fest. The whiskey brand has been the title sponsor since 2003. Over 130 international […]

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Sky Media may launch AdSmart in Ireland next year

Sky Media Ireland hopes to launch its AdSmart audience profile targeting service for advertisers in Ireland by the middle of next year. Speaking at a Interpublic-sponsored conference on the future of television in Dublin this week, Richard Kelly, sales director, Sky Media Ireland, said AdSmart will take TV advertising to a whole new level by […]

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Reaper to present grand prix work

Behaviour & Attitudes director Luke Reaper is among the speakers at a Marketing Society research seminar next week. Reaper will talk about ‘the mobile puzzle – consumer segmentation for Meteor and eMobile’. The case study was the winner in brand development and strategy at the society’s awards and won the grand prix. The seminar will […]

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