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Sky adds Sports News HD opt-out

Sky Sports News HD is being added to the Sky Media Ireland (SMI) channel portfolio. Sky Sports News HD rolls out breaking sports news and updates 24/7. The development gives Irish advertisers access to an audience viewing sports news in up to five times more picture detail. SMI says Sky HD customers are more likely […]

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Core to hire sponsorship head

Core Media is seeking to appoint a senior marketing expert to set up and lead the group’s sponsorship division. The candidate should have ten years’ commercial sponsorship experience, have worked with creative and media agencies in developing relevant activities and be experienced in sponsorship activation for major brands across sectors. Applicants should also have a […]

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Ad spend to rise by almost three points driven by online

Growth is returning to the Irish advertising market with 2.7 per cent growth forecast for 2014, ZenithOptimedia’s latest Advertising Expenditure Forecasts estimates. It is the first growth the domestic advertising market has experienced since 2007. Although modest, it is the second highest level of growth forecasted for Western Europe, Belgium being first with 3.5 per […]

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Reilly takes charge of marketing at Today FM

Róisín Reilly has been appointed marketing communications manager at Today FM and TXFM, which launched in March, in place of Gill Waters. She joins the station from online retailer Littlewoods Ireland where she was head of PR for over four years. She has over 10 years experience in consumer and charity PR having devised campaigns […]

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Sky News rolls out catch up

Sky News has announced the launch of its catch up TV service. The service, which sits on Sky’s On Demand platform, is available from launch to over 120,000 Sky customers in Ireland who have already connected their Sky+HD set-top box to broadband. It allows customers to get up to speed with Sky News content by […]

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Omnicom-Publicis deal called off

The proposed $35 billion merger between Omnicom Group and Publicis Groupe has been cancelled as efforts in forming the world’s largest advertising agency proved too much for the US and French partners. Presented in July as a merger of equals, the deal began to seriously unwind last month when Omnicom chief executive John Wren expressed […]

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GT Media merges with Havas

GT Media has announced a formal merger with Havas to form Havas Media Ireland (HMI). The two agencies have been working together informally for the past two years. In a statement, it was said that the move comes as part of an investment programme from Havas Media in Europe following the group’s recent international wins […]

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TV3’s new soap gets Red Rock working title

In what it has described as its “most ambitious schedule ever”, TV3 has launched outline plans for its 2015 line-up as it prepares for the arrival of the new UTV Ireland channel due on air in January. TV3 says spend on home programming exceeds 60 per cent of content budget. Red Rock is the working […]

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Marketing Society to host election talk

The Marketing Society is to host an evening debate on the role played by marketing in this month’s local and European elections in Doheny & Nesbitt’s pub on Dublin’s Baggot Street, around the corner from Government Buildings. A panel of three election experts will provide analysis, insight and discussion on the mood of the voter, […]

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Sorrell paid £30 million last year

WPP chief executive Sir Martin Sorrell was paid a total of £29.8 million last year, up 70 per cent year on year. The global advertising network’s annual report shows Sorrell received £1.15m in base salary, down 11.5 per cent year on year, and £1.9m in benefits, pension and contributions in lieu of dividends. He received […]

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Cawley NeaTBWA steers ahead with BMW win

Cawley NeaTBWA’s good fortunes in acquiring new business in recent months show no sign of abating with the Omnicom-owned agency adding BMW Ireland. The business includes the luxury German marque and the Mini car brand. The agency, which competed with Publicis, Target McConnells and the incumbent, Chemistry for the account, previously handled Audi before its […]

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TV3 leads Adfx support

TV3 is to be the headline sponsor of the 2014 Adfx awards organised by IAPI. Taking place in the Bord Gáis Energy Theatre on Thursday, September 4, Adfx recognises and rewards the most effective advertising campaigns in Irish and international markets run in the last two years. TV3 commercial director Pat Kiely said the broadcaster […]

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Curtis new UTV head of channel

Former Saorview director Mary Curtis had been appointed head of channel at UTV Ireland with responsibility for overseeing all programming content and leading the development of the new channel across all platforms. She was director of digital switchover and responsible for RTE Television’s digital strategy. Prior to that, she was RTE’s deputy director for TV […]

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