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KBC Bank wins gold at Digital Media Awards show

KBC Bank Ireland won the gold for best technology innovation at the Digital Media Awards. The award recognised the partnership with Mediaworks and the Journal.ie in creating ‘Experience Your World’. The campaign allows consumers to experience spaces around them in virtual reality (VR) – such as iconic landmarks, homes and city neighbourhoods. In using VR […]

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Liberty sponsors 2fm weather reports

RTÉ Media Sales has announced Liberty Insurance as sponsor of RTÉ 2fm Seven Day Weather. In a deal brokered by Core Sponsorship and RTÉ Commercial Solutions, the package features a 1 x 10” pre-recorded sponsor credited sting before every 2fm weather bulletin running from 6am to 7pm weekdays and 7am to 7pm at weekends. Spanning the full 2fm […]

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Chris Upton replaces Bob Coggins at Havas

Havas Dublin has hired Chris Upton as its new CEO following the departure of Bob Coggins, who left the agency after five years at the helm to pursue other interests. Upton has worked in adland for 18 years and helped set up the Boys + Girls agency. He started his career at Des O’Meara & Partners before […]

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PML Group announces latest top poster winners

PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]

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Rothco flags One’s ex-service men’s plight in ad

Rothco Accenture Interactive has created an ad to help spark a national debate and raise awareness around the plight of Ireland’s former Defence Forces with a two-minute film showing the Irish flag as a symbol of veteran homelessness. Rothco worked with One (Óglaigh Náisiúnta na hÉireann) national ex-service personnel in making the two-minute film.  The […]

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Gillette takes over Lansdowne for 6 Nations

With the Six Nations well underway, P&G’s Gillette is standing out on out of home (OOH) with a station domination around the Aviva Stadium at Lansdowne Road Dart station for the opening games of the rugby tournament. Running across two cycles, the media first takeover features the full commuter portfolio at the busy Dublin 4 Dart […]

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Kerrygold goes global with farmers digital ads

Ornua is placing Ireland’s farming families at the fore of a new Kerrygold campaign which could reach over 36 million people worldwide. Entitled ‘A True Taste of Kerrygold’, it puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a major drive for […]

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Ion Solutions behind new-look RTÉ News studio

Irish owned audio-visual designer Ion Solutions created and installed the €1.4 million state-of-the-art technology in the RTÉ News studio, home to the Six One News, Nine O’Clock News, One O’Clock News, The Week in Politics, Budget coverage, Referendum results coverage, and other special events live programme coverage such as commemorations. Studio 3 is the busiest TV […]

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TV coverage of women’s sport less than 12pc

TV coverage of women’s sport in Ireland is less than 12 per cent and only three per cent of print and four per cent of online coverage is dedicated to women’s sport, a Nielsen report for 20 x 20 shows. Almost 60 per cent of Irish people say the media should do more to promote […]

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Aidan Greene chairs Dublin Film Festival

Core deputy CEO Aidan Greene is to chair the Virgin Media Dublin International Film Festival. Greene will combine his experience of working in adland with his love of film. Other board members are Anne-Marie Curran of PR agency Drury Porter Novelli, Ruth Hunter, Hugh Linehan, Ronan Murphy, Suzanne Noble, Mark O’Halloran and Paula Woods. Greene spent two […]

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Guinness clear their lines with two new rugby ads

Diageo has rolled out its new global responsible drinking campaign aimed at urging moderation among the millions of adult fans that will watch this year’s Guinness Six Nations tournament kicking off this weekend. The drinks giant also a new TV ad which follows two rugby-following brothers as they use their inheritance to support their native […]

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Paddy Power makes mischief around big game

Irish bookmaker Paddy Power have engaged in some more mischief as Ireland takes on England in the Six Nations rugby at the Aviva Stadium this weekend. The bookies erected four giant posters across different locations in and around the capital to stir up some pre-match banter between two of the most famous rivals in the tournament. […]

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BBDO announces six new hires

BBDO Dublin has expanded its creative team with the announcement of six new hires who will work across all of the agency’s creative platforms combining through-the-line advertising with social, interactive, experiential and creative tech. The new hires coincide with the agency retaining the Health and Safety Authority (HSA) account. Rob Murray joins BBDO Dublin from Rothco, where his award-winning work over the past 12 years has made him a go-to problem solver for some of Ireland’s best known […]

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