Blog RSS feed for this section

Gordon report points to marketing’s disconnect

Former Glanbia Consumer Foods chief executive Colin Gordon has produced a new report with B&A director Ian McShane highlighting the shortcomings of accountability in Irish marketing and asks a series of probing questions. Gordon says a problem in defining what marketing means has seen media agencies and clients moving in opposing directions. A serious disconnect […]

Newstalk is partnering with canned fish brand John West as the first sponsor of Dr Ciara Kelly’s ‘100 Days of Walking’. Over the last three years, the initiative has seen people sharing their posts of walks and hikes online using hashtag #100DaysofWalking, some from as far away as Japan and New Zealand. This year’s series […]

Public relations consultant Valda Boardman has sold a major stake in her VBPR consultancy business to Marketing Network. After more than 10 years with agencies like O’Leary PR and The Communications Partnership, Boardman started up on her own in 2005. She worked as an in-house consultant to Bord Bia’s Origin Green and chaired the Marketing […]

As advertisers spread the joy of Christmas far and wide, it would appear this year’s box office festive ads have seen better years. Of course, revellers are once again reminded by Guinness not to forget to turn the lights off as the snow gently embraces Molly Malone, transforming Dublin streets and the ‘Home of the […]

The nurses strike, the Amazon rainforest fires and the death of RTÉ broadcaster Gay Byrne (above) were some of the most important news stories in Ireland during the past year, research undertaken for the Core Cultural Index 2019 shows. The findings are based on the views of 10,000 participants discussing 176 news stories across nine […]

Following their Christmas event ‘How to Crack Christmas 2.0’, the Marketing Society Future Council are to recruit four new members for 2020. The invite to apply is open to anyone working in Irish marketing for up to five years. Volunteering with the council gives members a chance to expand their professional network by attending industry […]

Red C Research has secured a major three-year contract delivering consumer insight to DAA, previously known as the Dublin Airport Authority, following a public tender. The pitch process was open to all research and insight companies in Ireland and overseas. The process was evaluated by several different stakeholders in Dublin and Cork Airports. Jan Richards, […]

For the past 23 years, Boots has become synonymous in the minds of Irish consumers with health and beauty. Now the British pharmacy chain has marked a new chapter by opening a store on Dawson Street in Dublin city. The store will introduce new brands, innovative experiences and access to expert advice in pharmacy in […]

Hollywood actor Chris O’Dowd has surprised pub goers in Kerry by offering them a lift to local bars. Social Spin is a pilot initiative supported by Guinness and the Vintners Federation of Ireland (VFI) providing car transport to and from local pubs in North and South Kerry with 70 volunteer drivers showing up every day […]

The chairman of the Independent Broadcasters of Ireland (IBI), the organisation representing Ireland’s 34 independent radio stations, has cautiously welcomed the planned establishment of a Commission on the Future Funding of Irish Public Service Broadcasting, but says that RTÉ is not the only medium producing public service broadcasting (PSB). The Commission announced by Minister for […]

Creative agency Chemistry is set to close by mid-January after a year of difficult trading. Managing director Ray Sheerin said that it was an “incredibly hard decision”, one that was not taken lightly. However, after a long and considered review, management felt that due to the sustained pressure on margins and lower spend they were […]

Core Creative has been appointed to handle another new account in the shape of the Irish League of Credit Unions (ILCU), Marketing.ie has learned. The ILCU has been with a number of creative agencies in Dublin in recent years, namely Havas, Focus Advertising and, most recently, JWT Folk, handling various campaigns for car and personal […]

Behaviour & Attitudes (B&A) took the grand prix for Energia’s ‘From Challenger to Contender’ as the winners of the Marketing Society’s Research Excellence Awards 2019 were announced. Now in its 11th year, the awards show is regarded as Ireland’s premier event in showcasing research’s impact on marketing and customer experience (CX) strategies. The grand prix […]