Blog RSS feed for this section

Guinness toasts cowboys who do the ride thing

                                A new Guinness TV ad telling about the Compton Cowboys is now showing across Ireland and the UK. It is the latest chapter in the brand’s ‘Made of More’ series, saluting real people who show unexpected character to enrich […]

Read more

Three goes distance with new Marathon Man ad

Three has rolled out a new brand identity and new brand colour pink. The campaign’s thrust is to ‘Make it count’, highlighting how customers use Three’s all you can eat data. Centred on research by Bricolage and work by Boys & Girls, the mobile operator identified that making connections through its network and sharing matters most […]

Read more

Glanbia fresh on OOH with MyMilkMan.ie poster

Glanbia’s milk delivery service MyMilkMan.ie has launched an out of home campaign through PML. Planned by Carat with creative by Irish International BBDO, the ads shows how it is easier than ever to get milk delivered as it’s just a click away. The brand is running on the capital’s latest OOH addition – JCDecaux’s Digipole […]

Read more

Focus homes in on young people sleeping rough

Homeless charity Focus Ireland has produced a video highlighting the fact that many young people who leave State care end up on the streets. The video will be aired with the support of Bord Gáis Energy (BGE) as part a three-year corporate social responsibility (CSR) partnership with Focus Ireland. BGE pledged €1.2 million to help […]

Read more

TV ads need to be better targeted, UCL reports

TV ads must be targeted to individual households to combat viewers skipping the ad breaks new research by University College London (UCL) School of Management claims. Television advertisers could save costs and increase their response rate by better understanding viewer behaviour and providing smarter targeted TV ads. In the study, Professor Yiting Deng from UCL School […]

Read more

Alvarez replaces Clancy as MD at Spark Foundry

PHD deputy managing director Sandra Alvarez is to take over from Michael Clancy as managing director of Core Media’s Spark Foundry, which up to recently was known as Mediavest. Alvarez held a number of senior roles at Omnicom Media Group (OMG). She began as a planner at OMD in 2006 before becoming a senior account […]

Read more

GroupM agencies to be renamed Wavemaker

WPP-owned GroupM is to rebrand its merged MEC and Maxus media agencies as Wavemaker. In a statement, GroupM said “making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent… our positioning is a compelling manifestation of that purpose.” GroupM CEO Bill Kinlay […]

Read more

National Lottery now down to two agencies

Marketing.ie has learned that Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down current creative services review to two agencies – Rothco and TBWA, with Publicis and the incumbent, DDFH&B, losing out. The review is led by PLI head of marketing Michael Hayes, who joined the company at the start of the […]

Read more

Today FM rolls out Dare to Care cancer campaign

Today FM has launched its Dare to Care campaign in aid of the Irish Cancer Society. Now in its second year, Today FM along with presenters and listeners is hoping to raise €500,000 in the fight against cancer. The facts are that every three minutes in Ireland someone gets a cancer diagnosis and every hour […]

Read more

Agencies face “mixed picture”, IAPI reports

Those predicting turnover in adland will “increase or strongly increase” has dropped from 74 per cent in 2016 to 58 per cent in 2017, pointing to a more cautious outlook among agency owners, the latest annual IAPI Industry Census reports. The census measures the industry across agency revenue and billings, staffing, services and age/gender profile. The […]

Read more

Dobson to switch from Six One to Morning Ireland

RTÉ News has confirmed that Bryan Dobson will join the team of presenters on RTÉ Radio 1’s Morning Ireland, the most-listened-to radio show in Ireland. After 21 years presenting RTÉ One’s Six One News programme, the broadcaster will move to be a permanent presenter on RTÉ Radio 1’s flagship radio programme at the end of October. Dobson will join co-presenters Rachael English, Dr Gavin Jennings and […]

Read more

Pour interest for King Crisps at city bus shelter

King Crisps has launched a new out of home campaign through Vizeum and Source out of home. Largo Foods has once again teamed up with Dublin GAA star Bernard Brogan for its ‘King of the Hill’ ads. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail […]

Read more

High hopes Kodaline can help attract more Brits

Tourism Ireland has teamed up with the music video and entertainment platform Vevo to create a new video guide to Dublin starring Kodaline. The video is part of a promotion to showcase Dublin to British holidaymakers this autumn, as cross-Channel visitor numbers fall due to Brexit and the drop in sterling’s value. The series of […]

Read more

Privacy Policy | Cookies Policy